Top Toy Desain Interior Toko Flagship ku Li Xiang

Karya Top Toy Desain Interior Toko Flagship ku Li Xiang nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Interior.

PerakInterior· 2026

Top Toy Desain Interior Toko Flagship

ku Li Xiang

Klién: Top Toy

Pamenang A' Design Award Perak dina Katégori Interior

26,872

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #174271

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Top Toy Desain Interior Toko Flagship

Top Toy nyaéta desain interior toko flagship global anu perenahna di Jalan Nanjing East, Shanghai. Ieu toko ngagunakeun basa spasial anu digamifikasi, diideuan tina bungkusan cocooan jeung konsol kaulinan klasik. Fasadna ngingetkeun kana bungkusan blister, sarta tangga-tanggana disusun siga level dina kaulinan. Zona karakter anu warna-warni, tempat kopi, jeung balok susun ngawangun pamandangan anu nungtun para pengunjung pikeun ngajajah. Konstruksi modular jeung warna-warna anu wani ngarojong téma anu pinuh ku kaulinan ieu. Desain ieu miboga tujuan pikeun ngajadikeun ritel fisik jadi interaktif sarta ngahudangkeun émosi pikeun pengunjung sagala umur.

Pangakuan

Ngeunaan A' Design Award Perak

Top Toy Desain Interior Toko Flagship mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Top Toy Desain Interior Toko Flagship diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Top Toy Desain Interior Toko Flagship mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Tag: interior, retail
Panalungtikan: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Inspirasi: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Durasi Proyék: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Alur Operasi: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Krédit Gambar: SFAP