Fashion Instyle 2025 Desain Paméran Pekan Raya Dagang by Hktdc Creative Department

Fashion Instyle 2025 Desain Paméran Pekan Raya Dagang by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Acara Competition Category.

PerungguAcara· 2026

Fashion Instyle 2025 Desain Paméran Pekan Raya Dagang

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

A' Design Award Perunggu Winner in Acara Category

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Verified Award Winner
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Colors

The Design

About Fashion Instyle 2025 Desain Paméran Pekan Raya Dagang

Fashion Instyle 2025 nyaéta desain pekan raya dagang anu diciptakeun pikeun acara sourcing fashion internasional salila opat poé. Ieu paméran ngeusian kira-kira 8.800 méter pasagi di hiji puseur konvénsi jeung paméran di Hong Kong. Hiji zona sentral anu dingaranan Next midangkeun bahan-bahan anyar dina jero tilu kubah tématik, ngagunakeun rohangan imersif jeung lampu husus pikeun ningkatkeun visibilitas bahan. Lima desainer lokal ditampilkeun babarengan jeung leuwih ti 60 pamaméran internasional. Panggung catwalk bisa nampung nepi ka 200 tamu. Tata létak modular jeung sirkulasi anu dizonakeun ngarojong aliran pangunjung anu jelas sarta jaringan silaturahmi.

The Recognition

About the A' Design Award Perunggu

Fashion Instyle 2025 Desain Paméran Pekan Raya Dagang mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Fashion Instyle 2025 Desain Paméran Pekan Raya Dagang diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Fashion Instyle 2025 Desain Paméran Pekan Raya Dagang minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fashion InStyle is a four-day international trade fair organised by the Hong Kong Trade Development Council (HKTDC), serving as a sourcing and exchange platform for fashion materials, design and innovation. It connects global exhibitors, designers and industry professionals, highlighting sustainability, cultural craftsmanship and advanced technologies shaping future fashion trends.
Dimensions & Packaging: The project occupied an exhibition space of approximately 8,800 square metres, designed to support large‑scale trade interaction and immersive experiences. The venue featured a dedicated catwalk stage accommodating up to 200 guests and a central NEXT new material zone showcasing five local designers alongside over 60 international exhibitors. Modular layouts, zoned circulation and integrated display systems enabled flexible presentation, smooth visitor flow and effective engagement throughout the four‑day event.
Tags: Fashion Instyle, Lifestyle, Fashion, HKTDC, Exhibition Design
Production Technology: Technology and material innovation were embedded throughout the preparation and production of Fashion InStyle 2025. The NEXT display zone was designed around 3 thematic domes that used immersive space and special lighting effect to enhance material visibility and interaction. Curated displays reveal each material’s journey from sourcing and sustainability to advanced production and final applications, while walkways and networking areas encourage exploration, learning and meaningful connections.
Design Challenge: A major research challenge was that the NEXT material display zone marked a significant departure from previous editions, introducing many new and fragile materials that demanded extended research and careful planning. Materials such as AlgaFila, Lotixilk and heritage Gambiered Canton Silk required in depth study of their properties, handling and display conditions. The team had to translate this research into a coherent spatial journey, thoughtfully integrating material stories and production concepts into the three dome zones while ensuring material integrity and an engaging visitor experience.
Research: It was a six month research process focused on identifying and matching innovative fashion materials with local designers. The team conducted in depth visits to material factories to study sourcing, production methods and sustainability practices, collecting detailed data on each material’s properties and processes. These insights were translated into curated narratives and visual content, presented across three immersive dome zones that communicate material concepts, production journeys and design applications.
Inspiration: The design concept of Fashion InStyle 2025 was inspired by the fusion of tradition, innovation and global creativity. With the launch of NEXT at Fashion InStyle, the exhibition celebrated cross cultural exchange by uniting international exhibitors, heritage craftsmanship and advanced materials. Sustainability, new technologies and designer collaborations shaped a forward looking platform where cultural identity and contemporary design converge.
Project Duration: The event held from 27 - 30 Apr 2025 at the Hong Kong Convention and Exhibition Centre.
Operation Flow: The NEXT at Fashion InStyle zone was organised as a curated, walk through experience guiding visitors through themed material showcases. A clear circulation flow connected international exhibitors, innovation hubs and designer collaboration areas, encouraging discovery and dialogue. Interactive displays, mentorship sessions and networking spaces enabled hands on engagement between material suppliers, designers and buyers, fostering knowledge exchange, collaboration and meaningful industry connections.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council