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Niannujiao Jiaoding Flagship Store Toko Flagship by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Toko Flagship by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award Beusi in Interior Competition Category.


BeusiInterior· 2019

Niannujiao Jiaoding Flagship Store Toko Flagship

by Tomohiro Katsuki - Prism Design

Client: Prism Design

A' Design Award Beusi Winner in Interior Category

13,638

Verified Award Winner

Verify Award Status for #82900

Colors

The Design

About Niannujiao Jiaoding Flagship Store Toko Flagship

Toko Flagship Niannujiao Jiaoding mangrupa interior ritel di Beijing, Tiongkok, anu ngawengku dua merek fashion wanoja dina hiji rohangan sabesar 180 méter pasagi. Konsep desainna nyaéta neutral seimbang. Gaya, warna, sirkulasi, fungsi, sareng rupa produk diseimbangkeun supados unggal merek tetep mibanda ciri khasna sorangan. Niannujiao méré kesan anggun sareng jelas, samentawis Jiaoding leuwih modéren, simpel, sareng fashionable. Matérial anu dianggo ngawengku ubin batu tulis abu-abu, pelapis baja beureum tambaga, kaca cermin bening, cet bodas sareng pink, papan kayu, kaén, sareng terrazzo buatan.

The Recognition

About the A' Design Award Beusi

Niannujiao Jiaoding Flagship Store Toko Flagship mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Niannujiao Jiaoding Flagship Store Toko Flagship diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Niannujiao Jiaoding Flagship Store Toko Flagship dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging
Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT(White & PINK),PVC Wood sheet,Fabric (2type PINK COLOR),Artificial terrazzo /
Tags
NEUTRAL,Balance,Boutique,
Production Technology
We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge
we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research
We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration
Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration
The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow
The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members
Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits
Photographer:Katsumi Hirabayashi

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