Seotun Saram Antarmuka Aplikasi Mobile by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Sélulér Competition Category.
BeusiSélulér· 2020
Seotun Saram Antarmuka Aplikasi Mobile
Client: Seotun Saram
A' Design Award Beusi Winner in Sélulér Category
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- Verified Award Winner
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The Design
About Seotun Saram Antarmuka Aplikasi Mobile
Seotun Saram nyaéta antarmuka aplikasi mobile anu ngahubungkeun jalma-jalma anu néangan konsultasi psikologis sareng konsultan profésional anu kualifiéd. Ngaranna nujul kana batur anu acan mahér, sareng ieu layanan nuturkeun ideu yén saban jalma mimitina teh cangkeul heula. Hiji dongéng ngajelaskeun prosés konsultasi ku cara anu basajan pikeun pamaké anu acan wawuh kana konsultasi. Dua tokoh muncul dina éta carita: Seotun, hiji klién anu keur ngumbara, sareng Gobukki, hiji konsultan anu laun tapi bisa dipercaya. Tékstur kertas anu haneut, warna biru langit peuting, sareng ikon anu digambar ku leungeun ngawangun identitas visualna.
The Recognition
About the A' Design Award Beusi
Seotun Saram Antarmuka Aplikasi Mobile mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Seotun Saram Antarmuka Aplikasi Mobile diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Seotun Saram Antarmuka Aplikasi Mobile dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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