BLunch Tas Bekel Insulasi by Valeria Zerbo

BLunch Tas Bekel Insulasi by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Aksésori Competition Category.

PerungguAksésori· 2020

BLunch Tas Bekel Insulasi

by Valeria Zerbo

Client: Pinapple New York

A' Design Award Perunggu Winner in Aksésori Category

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Verified Award Winner

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Colors

The Design

About BLunch Tas Bekel Insulasi

BLunch nyaéta tas bekel insulasi anu dirarancang pikeun awéwé anu gaduh jam damel anu panjang. Dua bagian misahkeun tuangeun jeung kaperluan pribadi. Bagian insulasi anu lega kalayan risleting di tengah dianggo pikeun nyimpen tuangeun beurang atanapi cemilan, sedengkeun bagian anu leutik kalayan risleting di luhur dianggo pikeun nyimpen barang-barang sapopoé. Lapisan anti cai nyegah caian bocor, sarta jaitan dina lawon nyumputkeun bahan insulasi internal. Tas ieu ogé dilengkepan ku saku salip di luar. Tas ieu dijieun ku leungeun di Italia tina kulit full grain sareng lawon tinunan Italia, anu dipilih kusabab tékstur sareng ketahanannana.

The Recognition

About the A' Design Award Perunggu

BLunch Tas Bekel Insulasi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. BLunch Tas Bekel Insulasi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. BLunch Tas Bekel Insulasi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.