Masstone Desain Interior Butik Busana by SpActrum

Masstone Desain Interior Butik Busana by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Interior Competition Category.

PerungguInterior· 2021

Masstone Desain Interior Butik Busana

by SpActrum

Client: SpActrum

A' Design Award Perunggu Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Masstone Desain Interior Butik Busana

Masstone nyaéta desain interior butik busana di Taiyuan, Cina. Butik ieu ngawengku 520 méter pasagi dina dua lanté sarta ditata saperti taman jero. Ramp anu landay jeung lega nungtun ka lawang asup, sarta hiji ramp nyambung ka platform di luhur. Tilu tangga pondok nambahan jalur-jalur sanésna. Ramp, platform, jeung tangga ngadukung acara peragaan busana (runway show), fitting, penjualan, sarta kagunaan santai. Bahan-bahan anu dipaké kaasup pelat aluminum anodized, GRG, terrazo, sarta struktur baja. Témbok héjo anu diseuseuh sacara otomatis nglemesan bentuk géométris ruangan. Struktur beton dibiarkeun katempo tanpa dibungkus.

The Recognition

About the A' Design Award Perunggu

Masstone Desain Interior Butik Busana mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Masstone Desain Interior Butik Busana diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Masstone Desain Interior Butik Busana minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan