Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan by Xiaobing Yao

Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 A' Design Award Platina in Interior Competition Category.

PlatinaInterior· 2020

Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

A' Design Award Platina Winner in Interior Category

286,579

Verified Award Winner

Verify Award Status for #95560

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan

Rotass Haute Joallerie Chongqing nyaéta interior toko perhiasan anu ngawengku 280 méter pasagi dina dua lanté. Rénovasi wangunan jalan komérsial anu geus aya ieu ngagunakeun papan gipsum, eunteung pelat waja, jeung pipa waja bodas. Patung gipsum di aula lanté dasar ngébréhkeun éstétika mérek, sedengkeun undakan tambaga jeung lalangit eunteung nyiptakeun gerakan ka luhur. Mezzanine anu ditinggikeun manjangkeun rohangan sarta jadi tempat panarimaan tamu VIP. Lanté kadua ngalarapkeun simbol-simbol arsitéktur garéja pikeun nambahan rasa ritual, sarta témbok koridor anu boga seueur sisi (faceted) ngingetkeun kana bagian jero inten.

The Recognition

About the A' Design Award Platina

Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. Rotass Haute Joallerie Chongqing Desain Interior Toko Perhiasan mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.