Hch Primary Function: Desain Interior Butik Fashion by SpActrum

Hch Primary Function: Desain Interior Butik Fashion by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2021

Hch Primary Function: Desain Interior Butik Fashion

by SpActrum

Client: SpActrum

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

Verify Award Status for #95823

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Colors

The Design

About Hch Primary Function: Desain Interior Butik Fashion

HCH nyaéta butik fashion anu perenahna di pusat balanja modéren. Desainna ngajujut kana aula tihang anu simétris, anu ngingetkeun kana denah basilika klasik. Ku kituna, interiorna ngageser tina sipat komérsial kana sipat sakral. Tata letakna ogé dumasar kana kuil-kuil Yunani kuno sarta prinsip poros visual Akropolis. Tilu sasak warna kayas disusun sangkan silih toong ka nu séjén sarta nungtun anu datang ngaliwatan rohang anu jero. Manekin bisa diselapkeun kana liang-liang dina beungeut sasak pikeun ngawangun runway. Béton anu diperkuat serat kaca, teraso, jeung baja dipaké.

The Recognition

About the A' Design Award Perak

Hch Primary Function: Desain Interior Butik Fashion mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Hch Primary Function: Desain Interior Butik Fashion diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Hch Primary Function: Desain Interior Butik Fashion mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG