Hazuto Motong Sareng Porsi Dewan by Tom Chan and Melanie Man

Hazuto Motong Sareng Porsi Dewan by Tom Chan and Melanie Man is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Parabot Dapur Competition Category.

PerungguParabot Dapur· 2020

Hazuto Motong Sareng Porsi Dewan

by Tom Chan and Melanie Man

Client: Hazuto

A' Design Award Perunggu Winner in Parabot Dapur Category

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Colors

The Design

About Hazuto Motong Sareng Porsi Dewan

Hazuto mangrupikeun éstétis seger dina rohangan papan dapur ubiquitous. Rim logam anu nyikat ngabeungkeut dewan, ngajagiana tina perang, bengkahna, sambel sareng serelek. Kombinasi logam-kai mangrupikeun pangalaman tactile anyar anu pikaresepeun. Kahaneutan kai kontras sareng pigura baja stainless austere. Screws sacara karakteristik disimpen pikeun ngalengkepan rarasaan industri. Rokasi sudut anu négatip ngabentuk hook pancén. Bentuk tunggal dipertahankeun, ngabuang gangguan atanapi tambihan anu henteu perlu. Hasilna mangrupikeun bentuk anu épisién, bersih, dua nada anu sakedik-panon sapertos ergonomis.

The Recognition

About the A' Design Award Perunggu

Hazuto Motong Sareng Porsi Dewan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Hazuto Motong Sareng Porsi Dewan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Hazuto Motong Sareng Porsi Dewan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wood boards with metal elements or handles are not new. But fit a one-piece steel rim around it, create a corner nook, and you have an on-trend package that works as well as it looks. The aesthetic differentiators here are efficiency and form. No separate handle to disrupt the singular rectangular flow. Functionally, the rim prolongs warping. Knocks and drops are insulated. The austere stainless steel rim contrasts with the warm wood. The screws are characteristically placed to complete an industrial sensibility, communicating sturdiness. This two-tone form is clean and eye catching.
Dimensions & Packaging: 230 x 14 x 325 mm
Width mm x Depth mm x Height mm
Tags: kitchen, cutting, serving, board, wood, hazuto
Production Technology: Black Walnut is selected for the wood type, due to its perfectly moderate hardness (Janka index 1010) that doesn't dull knives nor easily dent. A rich dark colour elevates the board beyond your everyday bamboo board. Edges are carefully rounded for durability and handling comfort. Food-grade 304 stainless steel is used for the rims and screws, to be long lasting and corrosion resistant. The rim has been brushed and polished multiple times, achieving a brushed effect that renders any welds miraculously invisible.
Design Challenge: The concept simplicity and execution are the most challenging parts.
It was not easy to fit the metal rim to be in full contact with the board, especially the corners. Our benchmark was always to have the rim in one continuous piece, as a demonstration of workmanship. We spent a long time testing options to ensure welding spot is invisible. Of many, only one metalworking supplier achieved our satisfaction.
The market variety is a benefit (for research) and a difficulty (to be original). To excite users in an over-saturated category is hard, but our design was readily accepted by our testers.
Research: Research: Online channels (e.g amazon, hktvmall), social media channels, industry reports.
Methodologies: Product Value radar chart, Aesthetic mapping, competitive analysis, small focus group meetings.
Impact on design: size to be small for space-conscious urban kitchens, but big enough for needs of small family. Material to be decorative and high performance (hardness, shape stability). Market analysis suggested to consider gifting, serving, decorating functions as well as everyday cutting. Warping is common issue so the screw locations are chosen to delay warping.
Inspiration: I was partly inspired by the endless technology product varieties that seemed to encompass us now. I am drawn to some of their use of contrasting metallic elements, to bold visual results. The concept culminated from a daydreaming moment, where I thought a chopping board bound by a metal rim could look engaging and robust. Coming from a metal works background myself helped inform the rim specs. Deep dive into online retailers and industry reports gave us user expectations and trends. We ended up prototyping different materials, adjusting dimensions and features before we were happy.
Project Duration: Project started in October 2019, with final design completed by December 2019 and first batch samples made by 2020 January.
Operation Flow: No instruction manuals need to be included for the endless uses of this versatile board! Hazuto board can be used for everyday cutting, or for serving bread, cheese, salad, fruits, steak. On display, it can be hung up or used as a table condiment tray for complementing most atmospheres.
Patents: Design registration pending in Hong Kong and China.
Trademark registration pending in HK and China.
Team Members: Tom Chan
Melanie Man