Pass On Runtuyan Fotografi by Eduardo Dulla

Pass On Runtuyan Fotografi by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Fotografi Competition Category.

PerungguFotografi· 2020

Pass On Runtuyan Fotografi

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award Perunggu Winner in Fotografi Category

19,052

Verified Award Winner

Verify Award Status for #96678

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pass On Runtuyan Fotografi

Pass On mangrupa runtuyan fotografi anu diwangun sabudeureun gambar pesen anu disegel di jero botol. Unggal poto diideuan ku hiji kecap, sapertos harepan atanapi duduluran, sarta ngagambarkeun kecap éta ngaliwatan hartina atawa ngaliwatan hiji kajadian nyata. Tilu unsur anu sami, nyaéta pesen, botol, jeung cai, mucunghul dina unggal gambar, sanajan unggal téma dilaan ku cara anu béda. Séting, akuarium husus, sarta mékanisme husus dijieun pikeun poto-poto ieu. Gambar digital ngagabungkeun interferénsi jeung fusi gambar, sarta dicitak ku inkjet dina kertas katun.

The Recognition

About the A' Design Award Perunggu

Pass On Runtuyan Fotografi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Pass On Runtuyan Fotografi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Pass On Runtuyan Fotografi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla