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La Moitie Rohangan Komersil by One Fine Day Studio & Partners

La Moitie Rohangan Komersil by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Interior Competition Category.


EmasInterior· 2020

La Moitie Rohangan Komersil

by One Fine Day Studio & Partners

Client: One Fine Day

A' Design Award Emas Winner in Interior Category

Colors

The Design

About La Moitie Rohangan Komersil

Ngaran proyék La Moitie asalna tina tarjamahan satengah Perancis, sareng desain anu cocog ngagambarkeun ieu ku kasaimbangan anu parantos dipisahkeun antara unsur-unsur nentang: alun-alun sareng bunder, cahya sareng gelap. Dibikeun rohangan terbatas, timna mendesak sambungan sareng dua bagian antara dua toko ritel anu misah ngalangkungan dua warna warna anu bertentangan. Nalika wates antara warna pink sareng hideung jelas jelas ogé kabur dina sudut pandang anu béda. Tangga spiral, satengah pink sareng hideung hideung, diposisikan di tengah toko sareng nyayogikeun.

The Recognition

About the A' Design Award Emas

La Moitie Rohangan Komersil mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. La Moitie Rohangan Komersil diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. La Moitie Rohangan Komersil nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience.
Dimensions & Packaging
Size (m2): 326
Tags
Catering, Fashion, experience, pink, black,
Production Technology
Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
Design Challenge
In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
Research
In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
Inspiration
La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
Project Duration
The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019.
Operation Flow
In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
Team Members
Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang
Image Credits
Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .

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