Project Yellow Desain Ip Visual by Yu Chen

Project Yellow Desain Ip Visual by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Grafis Komputer Competition Category.

PerakGrafis Komputer· 2020

Project Yellow Desain Ip Visual

by Yu Chen

Client: Hubei University of Technology

A' Design Award Perak Winner in Grafis Komputer Category

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Verified Award Winner

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Colors

The Design

About Project Yellow Desain Ip Visual

Proyék Kuning mangrupikeun Proyék seni lengkep anu ngawangun konsép visual Sareng Konéng nyaéta Konéng. Dumasar kana visi konci, paméréan luar anu ageung bakal dilakukeun di sagala rupa kota, sareng sérial turunan budaya sareng kreatif bakal ngahasilkeun dina waktos anu sami. Salaku IP visual, Project Kuning ngagaduhan gambar visual anu pikaresepeun sareng skéma warna anu éntik pikeun ngabentuk visi konci anu ngahijikeun sareng ngajadikeun jalma teu tiasa dilupakan. Cocog kanggo promosi online sareng skala ageung, sareng kaluaran turunan visual, éta mangrupikeun proyék desain anu unik.

The Recognition

About the A' Design Award Perak

Project Yellow Desain Ip Visual mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Project Yellow Desain Ip Visual diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Project Yellow Desain Ip Visual mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen