Five Senses Feast Desain Rohangan Acara by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Acara Competition Category.
PerungguAcara· 2020
Five Senses Feast Desain Rohangan Acara
Client: Asia Design Interior Renovation Co.ltd
A' Design Award Perunggu Winner in Acara Category
Verified Award Winner
Verify Award Status for #99371The Design
About Five Senses Feast Desain Rohangan Acara
Five Senses Feast mangrupa desain rohangan acara anu dijieun pikeun festival cicipan whisky di Taipei, Taiwan. Desain ieu nyajikeun lima instalasi interaktif utama sareng bar cicipan. Layar sentuh transparan sareng botol tilu liter nampilkeun visualisasi tina prosés brewing. Audio spotlight sareng panel layar sentuh anu ageung mandu para pangunjung ngalangkungan eusi visual sareng akustik. Sutra asli, digabungkeun sareng épék sora, nyimulasikeun putaran whisky. Pintonan pencahayaan interaktif ngagunakeun botol whisky pikeun ngingetkeun kana prosés pematangan dina tong sherry. Tujuanana nyaéta ngawangun perjalanan cicipan anu aktif sareng imersif.
The Recognition
About the A' Design Award Perunggu
Five Senses Feast Desain Rohangan Acara mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Five Senses Feast Desain Rohangan Acara diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Five Senses Feast Desain Rohangan Acara minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
- Tags
- Even Space Design, Glenmorangie WhiskyFest,
- Design Challenge
- The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
- Research
- New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
- Inspiration
- Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
- Project Duration
- Taipei, Taiwan
- Operation Flow
- By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
- Patents
- Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions - Team Members
- Rong Chen
Artgital Interactive Solutions - Image Credits
- IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong
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