Wawancara Légenda Desain
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I'm a licensed architect in Spain. I studied at the San Sebastián School of Architecture (ETSASS), where I received the Premio Extraordinario, awarded each year to the 2 best final degree projects, and spent an exchange…
Could you please tell us a bit about your design background and education?
I'm a licensed architect in Spain. I studied at the San Sebastián School of Architecture (ETSASS), where I received the Premio Extraordinario, awarded each year to the 2 best final degree projects, and spent an exchange period at the Madrid School of Architecture (ETSAM). I also spent a year at the Royal Danish Academy of Fine Arts, School of Architecture (KARCH), in Copenhagen.
What motivates you to design in general, why did you become a designer?
In the schoolyard, a classmate asked me what I wanted to be when I grew up. I said an architect. He pointed at the buildings across the street: "To make buildings like those?" I told him: "I don't know yet what my buildings will be like, but I know they won't be like those. They're too ordinary."
My father was an interior designer, and as a child I loved watching him draw. Over time I realized he was very limited by the architecture he had to work within. If, instead of designing the contents, I could design the container, the room to create would grow enormously. And if I could also design public spaces, what I could contribute to society would multiply. At 13, those reasons convinced me I would become an architect.
Did you choose to become a designer, or you were forced to become one?
I chose it, at 13, and never looked back.
What do you design, what type of designs do you wish to design more of?
We mainly design residential and commercial buildings, but also other types: a civic center, a weather station and calibration center, or a yoga ashram on a mountaintop.
As for what we'd like to do more of, it's less a type of project than a type of client. The least interesting project, with a good client, can become something extraordinary, and vice versa. So what we look for are clients open to exploring possibilities beyond the standard.
What should young designers do to become a design legend like you?
I'm certainly not a legend. But one piece of advice I can give is not to be afraid to ask when you're not sure about something. Since I started working, I've asked questions of all kinds of people: administrative staff, carpenters, site managers, assistants, architects. Those answers have gradually built up a kind of experience that's hard to find in books.
What distinguishes between a good designer and a great designer?
Coming up with a great design is more common than you might think. Being a great designer means seeing it through to the end. That can mean going to the site to oversee the details, explaining the idea to the tradespeople yourself, or spending hours on the phone looking for suppliers and contractors who care as much as you do about getting the project right. On the Taipei Weather Station, for example, the formwork crew didn't want to adjust the curve of the formwork because they thought it was already good enough. It wasn't, so I adjusted it myself so that the roof would flow perfectly. The determination to do things right is contagious, and it sets the tone for the rest of the project.
What makes a good design a really good design, how do you evaluate good design?
Once a project gives the client what they want, it's very easy to become complacent and not put in more effort than necessary. That's why it's worth asking: What does this project do beyond what was asked of it? What can the building do beyond what we had imagined? When a project has a good answer to those questions, you can usually see it on the client's face: there's a "wow" moment.
What is the value of good design? Why should everyone invest in good design?
Good design improves people's lives, and it also creates value you can measure. In The Embrace of Light, a residential building, the landowner was torn between keeping 2 units or none; after seeing the design, the landowner kept 8. The rest of the units sold in 2 days, at the highest price in the area.
What would you design and who would you design for if you had the time?
Designing a building is an exchange of time between the architect and the client. What you end up building is a reading of that person: their concerns, the way they see the world, their dreams. So if I had the time, I'd like to design for someone I could learn from. Marc Márquez, for example: he's a genius on a motorbike, but what impresses me most is his mental strength and his ability to overcome setbacks. Designing a home or a training center for him would be the best way to get to know him beyond what you see on TV.
What is the dream project you haven't yet had time to realize?
Rather than a dream project still waiting to happen, I think we're very fortunate at IMO, with the projects we do and the clients we work with.
What is your secret recipe of success in design, what is your secret ingredient?
Teamwork, and not giving up.
Who are some other design masters and legends you get inspired from?
Several people have influenced my career. Three excellent architects and professors shaped my education and the way I understand architecture: Mario Sangalli, Andrés Perea and Andrés Jaque (who supervised my final degree project, which received the Premio Extraordinario). And the philosopher Bruno Latour, whose way of thinking about the relationships between people and objects transformed how I see the role of buildings.
What are your favorite designs by other designers, why do you like them?
The Diocesan Priests' House in Plasencia, by Andrés Jaque. It made a strong impression on me because of its use of unconventional colors and forms for an institution as traditional as the Catholic Church.
What is your greatest design, which aspects of that design makes you think it is great?
Designs are like children: each one is different, and you love them all. But if we're talking about the one that has been most recognized, it's the Xiafu Activity Center. It was our first building, on a very tight budget, and it went on to win international awards and appear on the cover of The World's Best Architecture. I think it worked because, instead of competing with the neighboring Taoist temple, it learned from it.
How could people improve themselves to be better designers, what did you do?
A professor once told me: "Architecture isn't a 100-meter sprint, it's a marathon." Since then, my anxiety about getting immediate results has eased. I try to get a little better every day and to enjoy the journey.
If you hadn't become a designer, what would you have done?
I don't know. I never considered anything else… although maybe a carpenter.
How do you define design, what is design for you?
I'd define architectural design as something that works, that lasts, and that inspires people.
Who helped you to reach these heights, who was your biggest supporter?
Without a doubt, my family, who have always supported me. And many professors, not only in design. I was lucky to be born in Spain, where architectural education is, in my view, among the best in the world. It teaches not only design, but the many other areas of architecture: structural engineering, building services, construction, economics, composition, history, law, and more. And it lets you study abroad to gain other perspectives, as I did in Copenhagen. It's a remarkably complete degree, and I'm very grateful to all the professors who guided me through it.
What helped you to become a great designer?
Rather than one great designer, we're a great team that works very well together: each person's weaknesses are balanced by someone else's strengths.
What were the obstacles you faced before becoming a design master?
Obstacles never go away: every project has its own. On the Taipei Weather Station, for example, the facade quotes came in at between 25% and 32% of the total construction cost. At those figures, a design is usually abandoned. It took us more than 2 years to find the solution: we spoke to 20 manufacturers until we found one that worked the steel differently, and the facade went from 30% to 5% of the budget. The building was completed according to the original idea.
How do you think designers should present their work?
With the listener in mind. Developers, site managers and juries in Spain, Taiwan or the United States don't want to hear the same things. Even from one client to the next, what people expect varies enormously. Presenting well is, above all, knowing how to adapt.
What's your next design project, what should we expect from you in future?
We have several projects underway. One of them is GSV 29, an office building in Neihu, Taipei, which is now under construction. Its site had been on the market for more than 2 years; with our design, the entire building sold in 2 months, before construction had even begun.
What's your ultimate goal as a designer?
That the people who use our buildings live better because of them.
What people expect from an esteemed designer such as yourself?
Our clients expect each project to live up to the last one, or improve on it. That pressure is a good thing: it keeps us from getting comfortable.
How does design help create a better society?
My grandfather used to say: "Today we live better than the rich used to." Just compare an ordinary home today with one from a century ago: hot water, a fridge, heating, an elevator. Each of those advances, like many others, began as a problem that design has helped to solve.
What are you currently working on that you are especially excited about?
Right now we have more work than ever, with some very exciting projects. For example, an 84-meter residential tower in the heart of Taipei, built around the concept of "Super Health," for the building and for the people who live in it; a yoga resort on a mountaintop; and an office building in Neihu, one of Taipei's main technology hubs.
Which design projects gave you the most satisfaction, why?
Rather than any one project, I think it's about the day-to-day: going into the studio with the same enthusiasm as always, wanting to find solutions to the challenges of each project, and doing it with a team you learn from and are proud to belong to.
What would you like to see changed in design industry in the coming years?
Architecture, like many other industries, is governed by supply and demand. Over the last few decades, in many developed countries, the number of architects has grown much faster than demand. That imbalance has led to job insecurity and pushed many architects to leave the profession for better-paid ones.
I hope that, over time, the responsibility architects take on will be properly paid for, and that the number of places to study architecture will be adjusted to what is actually needed, so that training resources go where they're most useful.
Where do you think the design field is headed next?
Architecture tends to adapt slowly to new trends. It depends on the construction industry's ability to take on new technologies, and on each country's building regulations. Climate makes it harder too: what works in one country doesn't always work in another, so construction solutions don't travel easily. That said, new regulations to cut carbon emissions will lead to more and more sustainable solutions being adopted.
How long does it take you to finalize a design project?
An architectural project, from conception to completion of construction, usually takes between 3 and 10 years.
When you have a new design project, where do you start?
Before doing anything, it's important to understand the project as well as possible. A visit to the site reveals many things that a plan or a photograph can't convey. But it's just as important to understand the climate, the client, and the product they want to build. A detailed analysis lets us make the decisions that will shape the building throughout its long lifespan.
What is your life motto as a designer?
"Create and Inspire."
Do you think design sets the trends or trends set the designs?
At IMO, the site, the climate and the client's expectations carry more weight than any trend. A building is a long-term investment, and it has to age well over the next 100 years. Trends come and go; buildings stay.
What is the role of technology when you design?
Designing a building today relies on many different technologies, each one helping us push the result beyond what was possible 10 or 20 years ago. Sun and wind studies, for example, can now be done much faster and more accurately, so we can fine-tune openings, environmental performance and comfort. During the design phase, visualization software such as D5, combined with modeling tools, lets us see our buildings in realistic lighting instantly. Just 10 years ago, a single image of that quality could take a whole day.
What kind of design software and equipment do you use in your work?
We develop our projects with digital tools and don't build physical models: visualization software lets us test materials, planting, viewpoints and people with far more precision than a model can. But pen and paper are always at hand, because in the early stages they get an idea across much faster than a computer.
What is the role of the color, materials and ambient in design?
Color, materials and ambience are tools for creating experiences, and they're the most visible part of architecture. With materials, we look for honesty: what you touch and see should be real. But there are less visible elements, such as structural design or building services, that have to be resolved first. With the complexity and specialization of architecture today, a large part of the work is coordinating so that each element plays its part.
What do you wish people to ask about your design?
I hope people enjoy the experience of the building more than they ask about it.
When you see a new great design or product what comes into your mind?
It's different every time, but I love discovering good design, because it lets me learn from it.
Who is your ideal design partner? Do you believe in co-design?
None of IMO's designs would have been possible if a single person had conceived them. It's the different perspectives and sensibilities that make a project richer.
Which people you interacted had the most influence on your design?
Beyond the team at the office, which is exceptional, the engineers and collaborators we work with are first-rate. Their solutions don't just make the design possible: they make it better. A 20 cm roof instead of 30, 15 cm columns instead of 23, or a facade that costs a sixth as much are no small matter: they're the difference between an ordinary building and one that stands out.
Which books you read had the most effect on your design?
Reassembling the Social: An Introduction to Actor-Network-Theory, by Bruno Latour.
How did you develop your skills as a master designer?
First, by working with other architects and professionals. Second, by reading publications, in print and online. And third, by visiting architecture, both our own buildings and other people's. That's where you learn what a photograph can't show: the three-dimensional experience, the interaction with the surroundings, how people use the space, and the effect of time.
Irrelative of time and space, who you would want to meet, talk and discuss with?
Ya he tenido la suerte de hacerlo. En 2026 pasé varios días con Ramon Vilalta, uno de los tres socios de RCR Arquitectes, Premio Pritzker en 2017. Su humildad, y la forma en que vive y transmite la arquitectura, hicieron de aquellos días una experiencia muy gratificante. Recomiendo a cualquier arquitecto que pase tiempo con los maestros, porque se aprende de todo lo que hacen.
How do you feel about all the awards and recognition you had, is it hard to be famous?
We've received more than 20 architecture and design awards, and they help us attract better clients and projects. The good thing is that it doesn't reach the general public, so we enjoy the same privacy as anyone else.
What is your favorite color, place, food, season, thing and brand?
•Color: the sky on a sunny day, at seven in the morning.
•Place: Blue Karma in Ubud, Bali, to relax and switch off.
•Food: eggs Benedict with avocado toast and vegetables.
•Season: summer in Navarra and fall in Taiwan.
•Thing: the table, as a place to share.
•Brand: impossible to choose; there are too many good ones.
Please tell us a little memoir, a funny thing you had experienced as a designer?
The first building IMO completed in Taiwan was a civic center in a village, next to a temple. We loved the design, but the government warned us: it would be feasible to build in Europe, but very difficult in Taiwan. In their experience, it would be hard to find a contractor willing to take it on, and we would most likely have to change the design.
Faced with such unpromising odds, we made a list of every contractor in the area: 384 of them. We called them one by one to persuade them to bid. Of those 384, 6 agreed to meet and talk about the project, and only one committed to bidding. The project was saved: one contractor was enough.
To make sure everything would go well, 3 days before the tender I called the head of the company to remind him of the date. I couldn't believe what he told me. He had gone to the temple next to the site to ask the god whether he should build it. The consultation involves throwing two pieces of wood on the ground several times; depending on how they land, the answer is yes or no. To my dismay, the god's answer was no.
That meant more than six months of work would be for nothing, and that we wouldn't be paid for any of it. But on the day of the tender, I got an unexpected call: a contractor we had never contacted had submitted a bid. Someone in the government who believed in the project had persuaded them.
Five years later, the building was winning international awards, going viral on Instagram and appearing on the cover of The World's Best Architecture, the first project from Taiwan to do so. It was being studied at universities, and our studio was taking off.
What makes your day great as a designer, how do you motivate yourself?
My morning routine is essential: drinking water, running, yoga and meditation, in that order.
When you were a little child, was it obvious that you would become a great designer?
Of course not.
What do you think about future; what do you see will happen in thousand years from now?
I hope the problems humanity faces today will have been solved, and that a thousand years from now people can say, like my grandfather, that they live better than today's rich.
Please tell us anything you wish your fans to know about you, your design and anything else?
Keep believing and keep working: opportunities appear when you're ready.