Perception Kafé av Haejun Jung - Feelament

Designen Perception Kafé av Haejun Jung - Feelament är en högt ansedd vinnare av den mycket prestigefyllda 2020 A' Design Award i Platina i tävlingskategorin Interiör- och Utställningsdesign.

PlatinaInteriör· 2020

Perception Kafé

av Haejun Jung - Feelament

Klient: Perception

Vinnare av A' Design Award i Platina i kategorin Interiör

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Färger

Designen

Om Perception Kafé

Detta lilla varma kafé i trä ligger i hörnet av vägskälet i ett lugnt område. Den centraliserade zonen för öppen förberedelse gör en ren och omfattande upplevelse av baristas prestanda för besökare överallt som barstol eller bordssits på ett kafé. Takobjektet som kallas "Shading tree" börjar från baksidan av beredningszonen, och det täcker kundzonen för att göra hela atmosfären i detta kafé. Det ger en ovanlig rumslig effekt för besökare och blir också ett medium för människor som vill gå vilse i tankar med smaker kaffe.

Erkännandet

Om A' Design Award i Platina

Perception Kafé är vinnare av A' Design Award i Platina, ett ytterst prestigefyllt erkännande som tilldelas genuint exceptionella, eleganta och magnifika designverk. Platinavinnare är skapelsens underverk, bevis på den intellektuella kreativitetens gränser, och visar sina formgivares oöverträffade yrkeskunnande och genialitet. Dessa verk förväntas vara de mest hyllade som definierar en epoks estetik, bidrar till samhällets välbefinnande och flyttar fram gränserna för konst, vetenskap, design och teknik. Perception Kafé uppvisar en transcendent nivå av excellens och gör utan tvekan världen till en bättre plats med sina fördelaktiga och värdefulla egenskaper. Perception Kafé är ett vinnande verk i A' Design Award i Platina som väcker längtan, inspirerar, entusiasmerar, förtjusar och väcker stor glädje.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensioner & förpackning: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Taggar: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Produktionsteknik: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Designutmaning: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Forskning: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiration: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Projektlängd: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Arbetsflöde: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patent: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.