Ai Academy Varumärkesidentitet by Emanuele Grittini

Ai Academy Varumärkesidentitet by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award i Järn in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

JärnGrafik· 2020

Ai Academy Varumärkesidentitet

by Emanuele Grittini

Client: Ai Academy

A' Design Award i Järn Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Ai Academy Varumärkesidentitet

Ai Academy är en varumärkesidentitet skapad för ett företag som arbetar med artificiell intelligens. Logotypen bygger på typsnitt med fast breddsteg (monospace), vilka vanligtvis används i programmeringsmiljöer. Bakgrunderna översätter artificiell intelligens mångvetenskapliga natur till abstrakta bilder, utan direkt referens till teknik. De skapades med experimentella färgblandningstekniker med vattenbaserade färger, och fotograferades sedan samt efterbehandlades. Kontrasten mellan logotyp och bakgrunder gör att logotypen förblir tydligt synlig. De kraftfulla färgerna underlättar igenkänning i material för evenemang och sociala medier.

The Recognition

About the A' Design Award i Järn

Ai Academy Varumärkesidentitet är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Ai Academy Varumärkesidentitet förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Ai Academy Varumärkesidentitet respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.