KitKat Chocolatory Kommersiell Inredning av Justin Vinet - Model/ctzn

Designen KitKat Chocolatory Kommersiell Inredning av Justin Vinet - Model/ctzn är en högt ansedd vinnare av den mycket prestigefyllda 2020 A' Design Award i Guld i tävlingskategorin Interiör- och Utställningsdesign.

GuldInteriör· 2020

KitKat Chocolatory Kommersiell Inredning

av Justin Vinet - Model/ctzn

Klient: Unique Store Fixtures

Vinnare av A' Design Award i Guld i kategorin Interiör

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Färger

Designen

Om KitKat Chocolatory Kommersiell Inredning

Representera konceptet och det totala varumärket på ett innovativt sätt genom butikens design, speciellt för den kanadensiska marknaden och Yorkdale-kundkrets. Använd erfarenheterna från en tidigare pop-up och internationella platser för att förnya och ompröva hela upplevelsen. Skapa en ultrafunktionell butik som skulle fungera bra för ett mycket högt trafik, intrikat utrymme.

Erkännandet

Om A' Design Award i Guld

KitKat Chocolatory Kommersiell Inredning är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. KitKat Chocolatory Kommersiell Inredning förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. KitKat Chocolatory Kommersiell Inredning skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Taggar: pop-up, interactive, branding, experience, flagship,
Produktionsteknik: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Designutmaning: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Forskning: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspiration: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Projektlängd: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Arbetsflöde: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Patent: Copyrights belong to Nestle, 1911
Teammedlemmar: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Bildkrediteringar: Photographer: One Method, 2019