Aesthetics and Chinese Affischdesign by Chia-Hui Lien

Aesthetics and Chinese Affischdesign by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award i Brons in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

BronsGrafik· 2020

Aesthetics and Chinese Affischdesign

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award i Brons Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Aesthetics and Chinese Affischdesign

Estetik och kinesiska är en serie affischer baserad på design av kinesiska tecken. Strukturen i varje tecken byggs upp av dess radikala penseldrag, som presenteras i roterande och gradvisa arrangemang. Serien förvandlar skriven text till visuella symboler och använder typsnittsdesign som ett samtida uttryckssätt. Affischer, inbjudningskort och en bok trycktes för att lyfta fram teckenformerna. Affischerna mäter 70 gånger 100 centimeter. Verket presenterar det kinesiska språket och dess tecken som en bestående kulturell tillgång inom den österländska kulturen.

The Recognition

About the A' Design Award i Brons

Aesthetics and Chinese Affischdesign är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Aesthetics and Chinese Affischdesign förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Aesthetics and Chinese Affischdesign tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN