Sense of Forest Parfymeri Stormarknad by Dmitry Pozarenko

Sense of Forest Parfymeri Stormarknad by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award i Silver in Interiör- och Utställningsdesign Competition Category.

SilverInteriör· 2020

Sense of Forest Parfymeri Stormarknad

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award i Silver Winner in Interiör Category

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Colors

The Design

About Sense of Forest Parfymeri Stormarknad

Bilden av en genomskinlig vinterskog blev inspiration till detta projekt. Överflödet av texturer av naturligt trä och granit fördjupar tittaren i en ström av plast och visuella intryck av naturens tecken. Den industriella utrustningen mjukas av färgerna på röd och grön oxiderad koppar. Butiken är en plats för attraktion och kommunikation för mer än 2000 personer dagligen.

The Recognition

About the A' Design Award i Silver

Sense of Forest Parfymeri Stormarknad är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Sense of Forest Parfymeri Stormarknad förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Sense of Forest Parfymeri Stormarknad är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging: The total area is 1238 sq.m.
Tags: interior design, retail space, metal, stone, wood, nature
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration: The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits: All images: photographer Mick Pomortsev, 2019.