Caster Fjärrkontroll av Mariana Couto and Tiago Correia

Designen Caster Fjärrkontroll av Mariana Couto and Tiago Correia är en högt ansedd vinnare av den mycket prestigefyllda 2020 A' Design Award i Järn i tävlingskategorin Digital och Elektronisk Enhetsdesign.

JärnKonsumentelektronik· 2020

Caster Fjärrkontroll

av Mariana Couto and Tiago Correia

Klient: Telefonica

Vinnare av A' Design Award i Järn i kategorin Konsumentelektronik

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Färger

Designen

Om Caster Fjärrkontroll

Caster-fjärrkontrollen utformades för användning med Telefonicas Movistar- och TV-tjänst. Viktiga kontrollelement är det centralt anordnade navigeringsområdet och den noggrant placerade symbolen för den integrerade röstkommandofunktionen som låter användaren interagera med Aura virtuella assistent. På baksidan av fjärrkontrollen ger en mjuk beläggning extra komfort och ett lämpligt grepp, vilket möjliggör särskilt säker hantering. På grund av den inbyggda ljussensorn tänds de mest använda knapparna på fjärrkontrollen när enheten hanteras i ett svagt upplyst rum.

Erkännandet

Om A' Design Award i Järn

Caster Fjärrkontroll är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Caster Fjärrkontroll förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Caster Fjärrkontroll respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Dimensioner & förpackning: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Taggar: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Produktionsteknik: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Designutmaning: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Forskning: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspiration: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Projektlängd: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Arbetsflöde: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patent: Copyrights belong to Tech4home Ltd 2019
Teammedlemmar: Mariana Couto
Tiago Correia
Bildkrediteringar: All images created by João Santos (Chief Design Officer at Tech4home)