Nirvana Brand Företagsidentitet by Viana Patricio Barbosa Neto is a highly esteemed winner of the very prestigious 2021 A' Design Award i Järn in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

JärnGrafik· 2021

Nirvana Brand Företagsidentitet

by Viana Patricio Barbosa Neto

Client: Viana Patricio

A' Design Award i Järn Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #106621

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Colors

The Design

About Nirvana Brand Företagsidentitet

Nirvana är en företagsidentitet skapad för en plats för meditation och holistiska terapier. Designen är baserad på enkla geometriska former arrangerade på ett rutnätssystem för att bevara symmetri och balans. Logotypen kombinerar oändlighetssymbolen, lotusblomman och en meditativ hållning. Den vinröda färgen refererar till buddhistiska klädesplagg, och den gula färgen refererar till de ornament som används i kloster. Identiteten ritades som vektorgrafik, så att logotypen kan förminskas eller förstoras utan att förlora detaljer, och appliceras på både tryckt och digitalt material.

The Recognition

About the A' Design Award i Järn

Nirvana Brand Företagsidentitet är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Nirvana Brand Företagsidentitet förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Nirvana Brand Företagsidentitet respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensions & Packaging: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Tags: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Production Technology: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Design Challenge: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Research: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiration: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Project Duration: The project started in April 2020 and finished in June 2020 in Brazil.
Operation Flow: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Image Credits: Pexels