Transformers the Skin Test House Pop Up-butik av Hsuan-Hui Lee

Designen Transformers the Skin Test House Pop Up-butik av Hsuan-Hui Lee är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Järn i tävlingskategorin Interiör- och Utställningsdesign.

JärnInteriör· 2021

Transformers the Skin Test House Pop Up-butik

av Hsuan-Hui Lee

Klient: Birkin Creative Integrated Marketing Service Limited

Vinnare av A' Design Award i Järn i kategorin Interiör

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Färger

Designen

Om Transformers the Skin Test House Pop Up-butik

Transformers the Skin Test House är en pop up-butik designad för ett kosmetikamärke. Butiken är byggd av containrar med en stålstruktur, medan golv, tak och väggar är tillverkade av trä och miljövänliga material. LED-ljuslådor och montrar presenterar produkterna inuti. Enheterna kan monteras på tolv timmar och kombineras i olika antal, och ett tak kan läggas till vid regnigt väder. Alla material är återanvändbara, och butiken har monterats och demonterats omkring sextio gånger för utställningsevenemang på offentliga platser.

Erkännandet

Om A' Design Award i Järn

Transformers the Skin Test House Pop Up-butik är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Transformers the Skin Test House Pop Up-butik förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Transformers the Skin Test House Pop Up-butik respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensioner & förpackning: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Taggar: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Produktionsteknik: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Designutmaning: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Forskning: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiration: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Projektlängd: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Arbetsflöde: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Teammedlemmar: Birkin Creative Integrated Marketing
Bildkrediteringar: Birkin Creative Integrated Marketing