SciFest Los Angeles Festivalidentitetssystem by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award i Järn in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.
JärnGrafik· 2021
SciFest Los Angeles Festivalidentitetssystem
Client: Art Center College of Design
A' Design Award i Järn Winner in Grafik Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles Festivalidentitetssystem
SciFest Los Angeles är ett festivalidentitetssystem skapat för en hypotetisk åtta dagar lång filmfestival tillägnad science fiction-filmer. Programmet kurateras med klassiska science fiction-filmer från 1970 till 2017 och täcker undergenrer som action, animation och mysterium. Ett dimensionellt typsnitt, inspirerat av scener från fyra dimensioner, fungerar som det huvudsakliga visuella språket i alla tillämpningar. Affischerna arbetar med förstärkt verklighet, så att betraktarna kan utforska deras djup. Appens och webbplatsens gränssnitt använder kinetisk tredimensionell grafik.
The Recognition
About the A' Design Award i Järn
SciFest Los Angeles Festivalidentitetssystem är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. SciFest Los Angeles Festivalidentitetssystem förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. SciFest Los Angeles Festivalidentitetssystem respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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