3 Mobile Lifestyle Store Primär funktion: Inredningsdesign för butik by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award i Silver in Interiör- och Utställningsdesign Competition Category.
SilverInteriör· 2021
3 Mobile Lifestyle Store Primär funktion: Inredningsdesign för butik
Client: IMO design
A' Design Award i Silver Winner in Interiör Category
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The Design
About 3 Mobile Lifestyle Store Primär funktion: Inredningsdesign för butik
3 Mobile Lifestyle Store är en butiksinredning för ett varumärke inom mobilnätverk i Hongkong. Butiken omfattar 150 kvadratmeter. Kontrasterande svarta och vita ränder löper genom varje hörn av utrymmet. Breda diagonala linjer formar den linjära ljuslisten och golvmönstret. Träytor tillför en känsla av harmoni och enkelhet. Kundserviceområdet använder ljudabsorberande tygväggar inspirerade av flygplansstolar i första klass. En sluten verkstad med öppningsbara glaspartier rymmer utbildningar och kan öppnas mot försäljningsområdet vid evenemang.
The Recognition
About the A' Design Award i Silver
3 Mobile Lifestyle Store Primär funktion: Inredningsdesign för butik är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. 3 Mobile Lifestyle Store Primär funktion: Inredningsdesign för butik förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. 3 Mobile Lifestyle Store Primär funktion: Inredningsdesign för butik är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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