Eco Expo Korea Affisch by Juwon Kim and Nakyeong Shin

Eco Expo Korea Affisch by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 A' Design Award i Brons in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

BronsGrafik· 2021

Eco Expo Korea Affisch

by Juwon Kim and Nakyeong Shin

Client: KEITI(Korea Environmental Industry&Technology Institute)

A' Design Award i Brons Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #108756

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Colors

The Design

About Eco Expo Korea Affisch

Eco Expo Korea är en affisch- och webbaserad interaktiv design om matöknens utbredning. Affischen är producerad i A0-format och mäter 1189 x 841 millimeter. Flera pixellager framträder och försvinner över bilder av växter, vilket skadar dem eller förvandlar dem till nya former. Varje lager täcker det föregående genom att ändra dess proportioner. Effekten anspelar på ett 404-fel och visar klyftan mellan den ursprungliga växten och ett artificiellt utvalt nytt koncept. Designen syftar till att öka medvetenheten om växtarter som håller på att försvinna.

The Recognition

About the A' Design Award i Brons

Eco Expo Korea Affisch är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Eco Expo Korea Affisch förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Eco Expo Korea Affisch tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimensions & Packaging: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Tags: design, poster, graphic, eco
Design Challenge: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Research: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiration: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Project Duration: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Operation Flow: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Team Members: Juwon Kim, Nakyeong Shin