Eastern Blocks Betongsmycken by Gerda Liudvinaviciute

Eastern Blocks Betongsmycken by Gerda Liudvinaviciute is a highly esteemed winner of the very prestigious 2021 A' Design Award i Silver in Smyckesdesign Competition Category.

SilverSmycken· 2021

Eastern Blocks Betongsmycken

by Gerda Liudvinaviciute

Client: Celsius 273

A' Design Award i Silver Winner in Smycken Category

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Colors

The Design

About Eastern Blocks Betongsmycken

Eastern Blocks är en smyckeskollektion i betong inspirerad av östeuropeiska betongelementhus. Kollektionen omfattar halsband och örhängen som följer formerna hos prefabricerade bostadshus. Betong används eftersom materialet är lätt, allergivänligt och tåligt mot brott. Varje smycke börjar som en tredimensionell ritning, följt av prototyper och silikonformar för gjutning. De färdiga betongdelarna fogas sedan samman med silver och läder. Kollektionen bjuder in till en ny syn på det östeuropeiska arkitektoniska arvet.

The Recognition

About the A' Design Award i Silver

Eastern Blocks Betongsmycken är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Eastern Blocks Betongsmycken förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Eastern Blocks Betongsmycken är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is wearable architecture. Concrete material and brutalist design with the story behind makes these accessories more than wearable - it's an educational, fashionable manifesto about architectural heritage and society.
Dimensions & Packaging: Necklaces approx.17.5 cm x 15.5 cm and other 18x11 thickness 0.5- 1 cm. Earrings 4x2 cm concrete detail and optional 5-9 cm silver wire long. Other earrings 14.5x2 cm.
Tags: concrete jewelry, architectural jewelry, eastern european, blockhouses, brutalist jewelry, soviet architecture, brutalist architecture, jewelry artist, jewelry designer,
Production Technology: I chose concrete material - light, non-allergenic, and less fragile to create an ode of a brutalist dystopia. First of all, I designed 3d drawings, made prototypes, and then, started to create molds for concrete details with silicon. When the concrete pieces were finished, I started metalworking with silver and leather materials.
Design Challenge: To find a form, which would be understandable, that it's blockhouse jewelry, but minimalist, aesthetic and impressive.
Research: I made monitoring of the architecture and society attitude of Eastern European houses. My objective was to find a way, how to talk about post-Soviet society and Eastern European architecture heritage in fashion accessories. The main point is to start a discussion with locals' minds about this unique architecture and spread this wearable message. In this collection, I question people’s attitudes towards Soviet heritage and invite you to take a fresh look at Soviet architecture and society's illusions.
Inspiration: The collection was inspired by Eastern European panel blockhouses as an iconic modern community symbol. Shapes of panel buildings and us - people, who live in individuality fiction, because the truth is that only a few centimeters between the walls separate us and our individuality is just fiction in this world.
Project Duration: This project started as an idea 2018 but I finished this collection 2020.
Operation Flow: Wearable jewelry made of concrete. Light, strong, and non - allergic material make jewelry more comfortable and wearable. This technology and design give a chance to wear architecture in real form and material as a piece of jewelry.
Team Members: Designer and artist Gerda Liudvinaviciute (artist name CELSIUS 273).
Image Credits: Photographer: Ieva Rudzionyte Model: Paulina Judzinskyte, Make up and hair: Indrija Kneize
Video credits:
ColorTaste
Model: Gabija Rostovskyte