Hiroshima Terrace Företagsidentitet by Shinji Arashigawa

Hiroshima Terrace Företagsidentitet by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2021 A' Design Award i Brons in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

BronsGrafik· 2021

Hiroshima Terrace Företagsidentitet

by Shinji Arashigawa

Client: Storm Graphics

A' Design Award i Brons Winner in Grafik Category

10,433

Verified Award Winner

Verify Award Status for #110625

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hiroshima Terrace Företagsidentitet

Hiroshima Terrace uttrycker sin identitet genom ett rent diamantmönster. Inspirerad av Hiroshimas arv som "vattnets stad" och en gång "karpens stad" sammanför designen den japanska karpens graciösa form med Mitsubishis symboliska färger—och förenar plats och varumärke i en enda harmonisk vision.

The Recognition

About the A' Design Award i Brons

Hiroshima Terrace Företagsidentitet är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Hiroshima Terrace Företagsidentitet förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Hiroshima Terrace Företagsidentitet tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
Dimensions & Packaging: Poster 728mmx1030mm
Sign 200mmx200mm - 900mmx1200mm
Tags: Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
Production Technology: The poster is offset printed and represented by process colors and gold grid lines.
The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like.
The rooms name created an original fonts.
This poster is expressed only in the shape of a diamond.
Design Challenge: the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
Research: This is the visual identity, the sign, or the artwork for the office space.
It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima.
Inspiration: This poster is expressed only in the shape of a diamond.
The ripples of water represent the spread to the world.
In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence.
We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork.
Project Duration: The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
Operation Flow: This is the sign of each room of the Mitsubishi Corporation Hiroshima branch
It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies.
It is expressed using the carp that is the identity of Hiroshima.
Team Members: Graphic Designer:Shinji Arashigawa
Interior Designer:Ryoutarou Kouduma