Lazarus Effekt Kampanjillustrationer av Lara Wilkin

Designen Lazarus Effekt Kampanjillustrationer av Lara Wilkin är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Brons i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

BronsGrafik· 2021

Lazarus Effekt Kampanjillustrationer

av Lara Wilkin

Klient: Lara Wilkin

Vinnare av A' Design Award i Brons i kategorin Grafik

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Färger

Designen

Om Lazarus Effekt Kampanjillustrationer

Lazarus Effekt är en uppsättning kampanjillustrationer skapade för en tvärmedial upplysningskampanj om Lazaruseffekten. Lazaruseffekten, en term myntad av paleontologen David Jablonski, beskriver återupptäckten av en livsform som en gång ansågs förlorad eller utdöd. Illustrationerna visar växter och djur som har återfunnits. Varje figur är ritad som en svartvit vektorgrafik och är rik på detaljer, så att betraktaren kan upptäcka mer vid en längre titt. De stora trycken fungerar som en visuell nyckel som länkar samman affischer, flygblad, banderoller och informationsgrafik.

Erkännandet

Om A' Design Award i Brons

Lazarus Effekt Kampanjillustrationer är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Lazarus Effekt Kampanjillustrationer förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Lazarus Effekt Kampanjillustrationer tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensioner & förpackning: main illustration 32000 mm / 23428 mm
Taggar: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Produktionsteknik: Drawn layout and adobe illustrator vectors
Designutmaning: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Forskning: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiration: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Projektlängd: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Arbetsflöde: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Teammedlemmar: Lara Wilkin
Bildkrediteringar: Lara Wilkin