Who's That Eating Pop-up-bilderbok av Keitaro Sugihara

Designen Who's That Eating Pop-up-bilderbok av Keitaro Sugihara är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Guld i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

GuldGrafik· 2021

Who's That Eating Pop-up-bilderbok

av Keitaro Sugihara

Klient: Keitaro Sugihara

Vinnare av A' Design Award i Guld i kategorin Grafik

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Färger

Designen

Om Who's That Eating Pop-up-bilderbok

Denna interaktiva pop-up-bok följer sju djur som njuter av sina favoritgodis, var och en med en 3D pop-up-vikning som visar upp deras unika ätstil. Varje pop-up har utformats med en utskärning från en enda sida och en andra baksida som avslöjar insidan av munnen och ger strukturell stabilitet. Denna enkla design, i kombination med illustrationer i papperscollage, ger liv åt varje djur. Texten innehåller ätljud genom japanska ljudord, vilket uppmuntrar läsaren att öppna och stänga sidorna medan djuren mumsar på.

Erkännandet

Om A' Design Award i Guld

Who's That Eating Pop-up-bilderbok är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Who's That Eating Pop-up-bilderbok förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Who's That Eating Pop-up-bilderbok skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensioner & förpackning: 180 mm x 195 mm x 25 mm
Taggar: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Produktionsteknik: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Designutmaning: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Forskning: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Projektlängd: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Arbetsflöde: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Teammedlemmar: Publisher : TOKYO SHOTEN Ltd.