The Cairo Citadel Företagsidentitet av Rana Galal

Designen The Cairo Citadel Företagsidentitet av Rana Galal är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Järn i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

JärnGrafik· 2021

The Cairo Citadel Företagsidentitet

av Rana Galal

Klient: Rana Galal

Vinnare av A' Design Award i Järn i kategorin Grafik

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Färger

Designen

Om The Cairo Citadel Företagsidentitet

Kairos citadell är en företagsidentitet skapad för en historisk plats i Egypten. Identiteten bygger på temat kontrast, vilket återspeglas i sloganen City of Contrast. Svart och vitt är huvudfärgerna, och en sekundär färg syftar på en historisk händelse som ägde rum inuti citadellet. Den tvåspråkiga logotypen är utformad i en blockform som kan delas i två rektanglar placerade mitt emot varandra, vilket antyder kulturell förändring. Helvetica Neue valdes som huvudtypsnitt för sina enkla geometriska former. Ett skyltsystem utvecklades senare utifrån samma koncept.

Erkännandet

Om A' Design Award i Järn

The Cairo Citadel Företagsidentitet är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. The Cairo Citadel Företagsidentitet förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. The Cairo Citadel Företagsidentitet respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimensioner & förpackning: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Taggar: Logo, Branding, Signage system, Typography, Visual Identity
Produktionsteknik: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Designutmaning: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Forskning: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Inspiration: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Projektlängd: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Arbetsflöde: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patent: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Teammedlemmar: none.