Pop Modern Design High Tech Matsal by Studio Tali Gotthilf

Pop Modern Design High Tech Matsal by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 A' Design Award i Brons in Interiör- och Utställningsdesign Competition Category.

BronsInteriör· 2021

Pop Modern Design High Tech Matsal

by Studio Tali Gotthilf

Client: Studio Tali Gotthilf

A' Design Award i Brons Winner in Interiör Category

15,861

Verified Award Winner

Verify Award Status for #119863

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Modern Design High Tech Matsal

Denna matupplevelse i en högteknologisk arbetsmiljö i södra Israel erbjuder flykt från vardaglig kontorskultur till en avslappnande tillflyktsort utan att lämna byggnaden. Designtemat inspirerades av tre stilar: Pop Art, Art Deco och Modern, kombinerade till ett enda visuellt budskap om rekreation. Denna rumsdesign matchar företagets värderingar: att våga och att drömma. Rörelseaxeln från entrén leder besökaren in i en 40 meter lång korridor, definierad av golv, tak och belysningsarmatur. Naturligt ljus var en väsentlig komponent som togs i beaktande.

The Recognition

About the A' Design Award i Brons

Pop Modern Design High Tech Matsal är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Pop Modern Design High Tech Matsal förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Pop Modern Design High Tech Matsal tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension.
Dimensions & Packaging: 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
Tags: A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
Production Technology: Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
Design Challenge: The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas.
Research: Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
Inspiration: The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements.
Project Duration: The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
Operation Flow: Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
Team Members: Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications
Image Credits: Photographer: Yanai Deitsch