Customized Farmland Primär funktion: Mobilapplikation av Xiaoshuai Jing and Huicong Hu

Designen Customized Farmland Primär funktion: Mobilapplikation av Xiaoshuai Jing and Huicong Hu är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Silver i tävlingskategorin Mobilteknik-, Applikations- och Programvarudesign.

SilverMobil· 2021

Customized Farmland Primär funktion: Mobilapplikation

av Xiaoshuai Jing and Huicong Hu

Klient: Harbin Institute of Technology, Shenzhen

Vinnare av A' Design Award i Silver i kategorin Mobil

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Designen

Om Customized Farmland Primär funktion: Mobilapplikation

Anpassad jordbruksmark är en mobilapplikation för att hyra jordbruksmark online. Applikationen kopplar samman stadsanvändare med landsbygdens mark och mänskliga resurser i Kina. Sex moduler erbjuds: markuthyrning, jordbruk, landsbygdsturism, 5G-livestreaming, onlinehandel och onlinedonation. Användare bläddrar på en karta, väljer mark i närheten och ser vilka grödor som kan odlas där. Livevideo visar växternas tillväxt i realtid, och gårdsbesök offline kan bokas. Skördade produkter kan säljas till andra användare eller doneras via plattformen.

Erkännandet

Om A' Design Award i Silver

Customized Farmland Primär funktion: Mobilapplikation är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Customized Farmland Primär funktion: Mobilapplikation förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Customized Farmland Primär funktion: Mobilapplikation är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Dimensioner & förpackning: Designed for the iOS System
Taggar: Interface, Interaction Design, Visual Communication, User Experience
Produktionsteknik: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Designutmaning: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Forskning: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiration: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Projektlängd: The project started in December 2019 and finished in September 2020 in Shenzhen.
Arbetsflöde: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Teammedlemmar: Xiaoshuai Jing
Huicong Hu
Bildkrediteringar: Images by Xiaoshuai Jing, Huicong Hu, 2021