BD's Hype Tribe Kontorsinredning by DB and B Pte Ltd

BD's Hype Tribe Kontorsinredning by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Interiör- och Utställningsdesign Competition Category.

GuldInteriör· 2021

BD's Hype Tribe Kontorsinredning

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award i Guld Winner in Interiör Category

25,018

Verified Award Winner

Verify Award Status for #122119

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BD's Hype Tribe Kontorsinredning

BD's Hype Tribe är en kontorsinredning belägen på två våningar i en byggnad i Singapore. Designen förenar flera affärsenheter inom ett gemensamt community-utrymme. En receptionsyta, co-working-cafézoner och arbetskvarter binds samman genom en kontinuerlig visuell resa. Ett caféområde är inspirerat av en utomhusmiljö och erbjuder en lugn och bekväm atmosfär. Upphängda akustikpaneler skapar en känsla av flöde ovanför utrymmet. Trä och gröna växter kombineras för att föra in biofila element inomhus. Ett koncept med delade skrivbord stödjer ett effektivt utnyttjande av våningsytan.

The Recognition

About the A' Design Award i Guld

BD's Hype Tribe Kontorsinredning är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. BD's Hype Tribe Kontorsinredning förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. BD's Hype Tribe Kontorsinredning skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release