Lavazza Elogy Milk Kaffemaskin by Florian Seidl

Lavazza Elogy Milk Kaffemaskin by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award i Platina in Hushållsapparatdesign Competition Category.

PlatinaHushållsapparat· 2021

Lavazza Elogy Milk Kaffemaskin

by Florian Seidl

Client: Lavazza

A' Design Award i Platina Winner in Hushållsapparat Category

519,077
Verified Award Winner
Verify Award Status for #123094

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza Elogy Milk Kaffemaskin

Denna kaffemaskin med integrerad mjölkskummare erbjuder hela paketet av italiensk kaffekultur: från espresso till cappuccino eller latte. Designen hämtar inspiration från italienska kaféer och barer och är en vidareutveckling av Lavazzas befintliga formspråk. Den kännetecknas av ett stort, sömlöst skal med tredimensionell Lavazza-logga på sidan. Metallaccenter understryker de viktigaste beröringspunkterna som spak, droppnät och UI. Lavazza in Black-systemet erbjuder även skalbara kaffekapslar som lättare kan återvinnas. Mycket arbete har lagts ner på att minska ljudnivån och energiförbrukningen.

The Recognition

About the A' Design Award i Platina

Lavazza Elogy Milk Kaffemaskin är vinnare av A' Design Award i Platina, ett ytterst prestigefyllt erkännande som tilldelas genuint exceptionella, eleganta och magnifika designverk. Platinavinnare är skapelsens underverk, bevis på den intellektuella kreativitetens gränser, och visar sina formgivares oöverträffade yrkeskunnande och genialitet. Dessa verk förväntas vara de mest hyllade som definierar en epoks estetik, bidrar till samhällets välbefinnande och flyttar fram gränserna för konst, vetenskap, design och teknik. Lavazza Elogy Milk Kaffemaskin uppvisar en transcendent nivå av excellens och gör utan tvekan världen till en bättre plats med sina fördelaktiga och värdefulla egenskaper. Lavazza Elogy Milk Kaffemaskin är ett vinnande verk i A' Design Award i Platina som väcker längtan, inspirerar, entusiasmerar, förtjusar och väcker stor glädje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging: Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge: Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration: The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow: The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Team Members: Florian Seidl
Image Credits: Lavazza