Amore Ny Scenkonst by Chia-Hui Lu is a highly esteemed winner of the very prestigious 2022 A' Design Award i Brons in Scenkonst-, Scen-, Stil- och Scenografidesign Competition Category.

BronsScenkonst· 2022

Amore Ny Scenkonst

by Chia-Hui Lu

Client: Egret Cultural and Educational Foundation

A' Design Award i Brons Winner in Scenkonst Category

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The Design

About Amore Ny Scenkonst

Amore är en avantgardistisk produktion skapad för att höja artisteriet av performance, konceptuell, kinetisk, digital, video och abstrakt konst. Målningar av Paul Chiang är 3D-animerade och katalyserade till liv. Den metamorfa rörliga konsten flätas samman och interagerar i ett äktenskap med sin själsfrände, musik. Även om fokus är kärlek, förenar det också mänskliga känslor (glädje, ilska, sorg, rädsla, kärlek, hat, tillgivenhet) tillsammans med östliga element (guld, trä, vatten, eld, jord) för att skapa en dramatiskt varierad västerländsk klassisk musik för scenkonst . Allt för att uppnå ett ömsesidigt beroende Yin-Yang balans.

The Recognition

About the A' Design Award i Brons

Amore Ny Scenkonst är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Amore Ny Scenkonst förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Amore Ny Scenkonst tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: AMORE is an avant-garde production created to elevate the artistry of performing art. It is a performing, conceptual, kinetic, digital, video, and abstract art. Paul Chiang's paintings are the foundation from which 3D animation techniques catalyze the art to life. Through the combination of intense piano repertoires, multimedia technology, contemporary and abstract moving art, diverse styles are revealed to present a dramatic music-based performing art that is a banquet for the senses.
Dimensions & Packaging: Live performance on a Steinway Piano at the National Taiwan Concert Hall.
Animation Film projected on stage overhead.
Computer Animation by Maya, After Effects.
Film: DCP, 16:9, Digital
Tags: Amore, New Performing Art, Cross Art, Performing Art, Abstract Art, Conceptual Art, Kinetic Art, Digital Art, Video Art, Multimedia, Piano, Pianist, Composer, Chia Hui Lu, Paul Chiang, Egret Foundation, Paul Chiang Arts and Cultural Foundation
Production Technology: Repertoire: Chopin 4 Ballades (unbounded imagination), Listz, Liebestraume (Dream of Love) No.3, Tchaikovsky, Romeo and Julie (tragic), and Chia-Hui Lu's compositions: Butterfly Orchid (devoted love) and Tango (a dance with my soul mate, my piano).
Paul Chiang's selected paintings: Song Without Words, Imagination of Lotus, Silver Lake, Meditation on Eternity, Transfigure, Mtn Range of Taiwan, Luxembourg Garden, Pisilian, Saint Sulpice, Notre Dame, 100Yr Temple, Debussy Keyboard, On Wings of Song.
Design Challenge: Creating art is like a pregnancy and birth. It is a long arduous road, but when it bears fruit, you leave a legacy that may inspire future generations. Pairing and synching appealing animations to music and debuting in a live concert adds enormous complexities. If a picture is worth a thousand words, then a digital video art blended with dramatic music is beyond words. Amore is a unique performing art that touches the heart.
Research: Plato once said music gives soul to the universe, wings to the mind, flight to the imagination and life to everything. Music is timeless, immortal and abstract but invisible. Amore brings my colorful musical imaginations to life. We explored various mediums and styles from the romantics, surreal to contemporary. Paintings are transformed into motion pictures, intertwining and interacting in a marriage with its soul mate, music. Amore morphs into a conceptual, kinetic, digital and video art.
Inspiration: Of all the emotions, the most seductive and touching is Love. Love is my muse and is the most inspirational and greatest charm of all time. Though the focus is Amore, I also hope to elegantly unite all seven human emotions (Joy, Anger, Sorrow, Fear, Love, Hate, Affection) alongside the Five Eastern Elements (Gold, Wood, Water, Fire, Earth) to create a dramatically diverse program of Western Classical music and performing art. All in to achieve a mutual interdependence Yin-Yang balance.
Project Duration: The documented film was edited and exhibited at Art Taipei on Oct 2019. The latest edition was revised on April 2021. The duration of the film is about one hour and twelve minutes.
Operation Flow: Love can be heaven and hell. Amore is a brew of my emotional rollercoaster and cultural up bringing. Music and art purify the body, mind, and soul. It also inspire, triggering the inner voice of creativity. There are connections, imitations, mutations, variations, oppositions and expansions in between the themes, developments, bridges, sections and keys. The emotional and compositional evolutions are combined, reflected and echoed in the artistic animation to enable a harmonious flow.
Patents: Amore is designed, produced and owned by Chia-Hui Lu.
Tango is a music arrangement by Chia-Hui Lu.
Butterfly Orchid is composed by Chia-Hui Lu.
Original paintings are by Paul Chang which the Egret Cultural and Educational Foundation have the rights to use and reproduce.
Team Members: Art Director/ Film Director/ Producer/ Screenwriter/ Visual Designer/ Sound Designer/ Recording Artist/ Pianist: Chia-Hui Lu
Recording Company: Dami Music
Sound Engineer: Micky Yang
Visual Supervisor: Vick Wang
Project Coordinator: Tang-Ting Tung
Animation Company: Engine Studio
Animators: Suet-Er Hee, Sara Hsiao, Gian Lee, Jian-Jhou Lin, Jeremy Huang, Wei-Che Hung, Si-Jon Chen, Kai-Wei Liu, Story Tung, Yu-Chi Lin, Kyle Yang, Ting-Ying Chao
Editing Studio: Infinity Multimedia Production Company
Film Editor: Yi-Hang Wong
Image Credits: IP/ Copyright / Images / Photos / Music / Video / Animation produced and owned by Chia-Hui Lu