Scentwalk Primary Function: Företagsidentitet by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award i Silver in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.
SilverGrafik· 2022
Scentwalk Primary Function: Företagsidentitet
by Chao Yang, Yiyang Li and Yilin Wang
Client: Communication University of Zhejiang
A' Design Award i Silver Winner in Grafik Category
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The Design
About Scentwalk Primary Function: Företagsidentitet
Scentwalk är en konceptuell företagsidentitet för ett framtida företag som utvinner och lagrar minnen i form av dofter. Logotypen är en förkortning av varumärkesnamnet och bygger på idéerna om doftmolekyler, data, utvinning, insamling och att gå. Färgschemat använder holografisk silverfolie, ett material som ser silverfärgat ut men reflekterar färg i ljus, vilket speglar tanken att gas är färglös men ändå kan skapa känslor. Märket är dynamiskt och åtföljs av ett specifikt ljud. Tillhörande affischer och produkter riktar sig till jaget, partners, familj och vänner.
The Recognition
About the A' Design Award i Silver
Scentwalk Primary Function: Företagsidentitet är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Scentwalk Primary Function: Företagsidentitet förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Scentwalk Primary Function: Företagsidentitet är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
- Dimensions & Packaging
- Poster:10000mm x 7000mm. Texture:Holographic Silver foil
- Tags
- future, graphic, concept brand, poster, experimental
- Production Technology
- The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
- Design Challenge
- The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
- Research
- Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
- Inspiration
- Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
- Project Duration
- The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
- Operation Flow
- The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
- Team Members
- Chao Yang
Yiyang Li
Yinlin Wang.
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