Poly Conghua Försäljningscenter by 10 Degrees Design

Poly Conghua Försäljningscenter by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award i Guld in Interiör- och Utställningsdesign Competition Category.

GuldInteriör· 2022

Poly Conghua Försäljningscenter

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award i Guld Winner in Interiör Category

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Verified Award Winner

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Colors

The Design

About Poly Conghua Försäljningscenter

Poly Conghua är ett försäljningscenter beläget i ett förortsdistrikt i Guangzhou. Interiören omfattar 1013 kvadratmeter. Designen är baserad på litchin, en lokal frukt från Conghua, samt på de triangulära elementen i platsen och dess byggnader. En stor konstinstallation i form av en litchi markerar entrén och leder besökarna in i rummet. Ytterligare installationer, strukturer och inredningsdetaljer fortsätter på samma tema. Materialen inkluderar pläterad metall, harts, läder, marmor och akrylfibrer. Målet är att förena lokal kultur med modern inredningsdesign.

The Recognition

About the A' Design Award i Guld

Poly Conghua Försäljningscenter är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Poly Conghua Försäljningscenter förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Poly Conghua Försäljningscenter skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design