Guld Utbildning · 2022

Science is O2 Skolbok

by Jaehun Kim

A' Design Award i Guld 2022 in Utbildning
CLIENT: Visang
Estimated Number of Design Views: 110,470
Verification code 45FC1906D7 · Verify this award

Visit Site View at A' Design Award Press Release

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About Science is O2 Skolbok

Science is O2 är en serie läroböcker i naturvetenskap för elever i grundskolans lägre och högre årskurser samt gymnasiet. Varje omslag har en nyckelformad QR-kod som länkar till bokinformation, kampanjer och vetenskapsvideor. Ytterligare QR-koder är placerade intill de viktigaste elementen inne i böckerna och ger tillgång till experimentvideor och extra frågor. Matt laminering, epoxigrafik och blanka ytbehandlingar skapar en levande, halvt tredimensionell effekt. Hörnen är rundade för säkrare hantering, och de digitala länkarna utökar lärandet bortom den tryckta sidan.

About the A' Design Award i Guld

Science is O2 Skolbok är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Science is O2 Skolbok förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Science is O2 Skolbok skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Press Kit

Unique Properties: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Dimensions & Packaging: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Tags: workbook, science, O2, QR Code
Production Technology: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Design Challenge: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Research: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiration: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Project Duration: Launched in Korea in September 2021
Operation Flow: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Image Credits: Visang Creative Design Lab, 20121