Humpback Whale Song Konceptuell Modedesign by Maryam Yazdanpanah

Humpback Whale Song Konceptuell Modedesign by Maryam Yazdanpanah is a highly esteemed winner of the very prestigious 2022 A' Design Award i Brons in Mode-, Kläd- och Plaggdesign Competition Category.

BronsMode· 2022

Humpback Whale Song Konceptuell Modedesign

by Maryam Yazdanpanah

Client: Saaku

A' Design Award i Brons Winner in Mode Category

36,110

Verified Award Winner

Verify Award Status for #133530

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Colors

The Design

About Humpback Whale Song Konceptuell Modedesign

Kollektionen är inspirerad av knölvalarna och deras sånger. Idén med projektet började utvecklas under och efter en dödlig skada som hände konstruktören av projektet. hon sökte hjälp av en ljudteknikervän till henne för att extrahera ljudspektrat från knölvalsången. Processen följdes av designen av ett nytt grafiskt mönster med hänvisning till huvudljudspektrogrammet. På grund av den kubiska formen och den pixlade naturen hos det slutliga mönstret, reste hon till staden Yazd hem i ikat i Iran för att skapa sitt alldeles egna handgjorda tyg.

The Recognition

About the A' Design Award i Brons

Humpback Whale Song Konceptuell Modedesign är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Humpback Whale Song Konceptuell Modedesign förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Humpback Whale Song Konceptuell Modedesign tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The pattern for the fabric of the collection is rich in concept, dazzling in idea, noticeably communicative and illustrative. The designer wanted to acknowledge the importance of the whales in our ecosystem, for their role of producing large amounts of oxygen for our planet, as well as to highlight the inspiring characteristics of them. Each of the garments of this collection carries a part of the main sound waves, which resembles the echoes of the humpback whale song in the oceans while migrating.
Dimensions & Packaging: The collection consists of twelve looks, oversized coats and jackets, pleated trousers, summer shorts, short sleeve summer sun dress, long sleeve jumpsuit, genderless shirts, long sleeve shirt.
Fabric of the collection is a handmade traditional ikat of Iran embellished with the pattern of humpback whale song, woven in city of Yazd, Iran.
sizes are, small, medium and large
Tags: Fashion, Fashion design, Conceptual fashion design, Ethical fashion, Humpback whale song, Art and science
Production Technology: Due to the cubic form and pixelated nature of the final pattern, the designer, further decided to use the traditional weaving method of ikat. To ensure the authenticity of the craft, she traveled to the city of Yazd, and with the help of one of the great masters of ikat craft, the process started. The craft of ikat is through applying the designed pattern on bundles of yarns, calculating the gaps, numbering the bundles, choosing the color for the pattern, dying the yarns, warping threads, attaching the head of the yarn into tail of the previous threads on the loom and finally weaving the fabric.
Design Challenge: The project took place during the corona virus pandemic, when for the purpose of weaving the fabric, we had to safely travel to the desert city of Yazd in the middle of a hot summer, with restrictions and high risks involved. We had to spend more than ten hours a day, double masked with poor air conditioning in a 34 degrees warehouse which was at times unbearable. The work started to get tougher when it came down to the implementation of the pattern on the fabric, considering that the real life size of the long woven fabric was about 50 meters.
Research: The idea of the collection started to develop during and after a lethal injury that happened to the designer. Within unconsciousness, pain and relapse, having a sort of chain like visions about humpback whales started to draw her attention to these beautiful creatures and contemplating about them. They are one of the most undiscovered creatures on our planet to date, the characteristics of these mammals, their vocalization, the tough and challenging journey they go through and their intellectual abilities to communicate with each other intrigued her so much that the idea of designing a fabric with a message came into her mind.
Inspiration: The collection is inspired by the remarkably intelligent humpback whales, their complex acoustic vocalization, incredible social institutions and their language ability, which gives these sea creatures, the potential to communicate from north pole to south pole, with very low frequency sound waves. Especially the songs they sing during their 68500 km of migration. Their song consists of sounds that form a pattern and the repetition of the pattern makes a theme and then a song.
Project Duration: The project started in March 2021 in Tehran and finished in July 2021 in Yazd, and was exhibited online in Tehran in August 2021.
Operation Flow: The fabric of the collection is fully handmade, animal cruelty free materials for the yarn and threads had been chosen to weave by the hands of ikat masters in Iran. The pieces can be worn day to night due to their statement design characteristics and the shades of colors used are neutral and easy to match with other pieces. The items are super lightweight and give a relaxed sensation to their wearer having in mind to give the calming sense of water flowing, just like how the garments flow over the body.
Patents: Copyright by Maryam yazdanpanah
Team Members: Maryam yazdanpanah
Image Credits: Copyright by Maryam yazdanpanah,
Photographer, Alireza davvari / Models, Mehdi film and farina akbari, 2021