Baidu for the Elderly Mobilapplikation av Baidu Meux

Designen Baidu for the Elderly Mobilapplikation av Baidu Meux är en högt ansedd vinnare av den mycket prestigefyllda 2022 A' Design Award i Brons i tävlingskategorin Mobilteknik-, Applikations- och Programvarudesign.

BronsMobil· 2022

Baidu for the Elderly Mobilapplikation

av Baidu Meux

Klient: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Vinnare av A' Design Award i Brons i kategorin Mobil

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Färger

Designen

Om Baidu for the Elderly Mobilapplikation

Baidu för äldre är en mobilapplikation som tillhandahåller innehåll och tjänster för äldre användare. Applikationen använder ett åldersvänligt designsystem med större typsnitt, en enhetlig flödeslayout, förstorade touchytor och enkelt språkbruk. Allt innehåll kan läsas eller lyssnas på. Videor har intelligent textning. Röst- och bildsökning gör det möjligt för äldre användare att söka genom att tala eller ta en bild. Röstsyntes kan använda inspelade röster från familjemedlemmar för att läsa upp texter. Applikationen fungerar på både Android- och iOS-system.

Erkännandet

Om A' Design Award i Brons

Baidu for the Elderly Mobilapplikation är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Baidu for the Elderly Mobilapplikation förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Baidu for the Elderly Mobilapplikation tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Dimensioner & förpackning: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Taggar: UX, the Elderly, Age-friendly, AI, Online Service
Produktionsteknik: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Designutmaning: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Forskning: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiration: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Projektlängd: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Arbetsflöde: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patent: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Teammedlemmar: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Bildkrediteringar: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021