Terra Coffee Roasters Varumärkesidentitet av Akihito Shimizu

Designen Terra Coffee Roasters Varumärkesidentitet av Akihito Shimizu är en högt ansedd vinnare av den mycket prestigefyllda 2022 A' Design Award i Platina i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

PlatinaGrafik· 2022

Terra Coffee Roasters Varumärkesidentitet

av Akihito Shimizu

Klient: Terra Coffee Roasters

Vinnare av A' Design Award i Platina i kategorin Grafik

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Färger

Designen

Om Terra Coffee Roasters Varumärkesidentitet

Den kurviga logotypdesignen, med tema kring aromen som sprider sig från produktionsmiljön där kaffebönorna odlas, uttrycker visuellt en naturlig och högkvalitativ kaffeupplevelse. Varje varumärkesetikett innehåller ett kollage av lokala fotografier som kopplar samman producenternas ansikten med deras ursprung, miljö och konsumenter, tillsammans med grafik som frammanar smakprofilen. Detta förmedlar den unika charmen hos de olika kaffesorterna som produceras i varje region.

Erkännandet

Om A' Design Award i Platina

Terra Coffee Roasters Varumärkesidentitet är vinnare av A' Design Award i Platina, ett ytterst prestigefyllt erkännande som tilldelas genuint exceptionella, eleganta och magnifika designverk. Platinavinnare är skapelsens underverk, bevis på den intellektuella kreativitetens gränser, och visar sina formgivares oöverträffade yrkeskunnande och genialitet. Dessa verk förväntas vara de mest hyllade som definierar en epoks estetik, bidrar till samhällets välbefinnande och flyttar fram gränserna för konst, vetenskap, design och teknik. Terra Coffee Roasters Varumärkesidentitet uppvisar en transcendent nivå av excellens och gör utan tvekan världen till en bättre plats med sina fördelaktiga och värdefulla egenskaper. Terra Coffee Roasters Varumärkesidentitet är ett vinnande verk i A' Design Award i Platina som väcker längtan, inspirerar, entusiasmerar, förtjusar och väcker stor glädje.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimensioner & förpackning: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Taggar: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Produktionsteknik: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Designutmaning: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Forskning: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiration: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Projektlängd: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Arbetsflöde: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Teammedlemmar: Kiyoshi Uehara
Akihito Shimizu
Bildkrediteringar: Photography : Yuma Gamae(Package,PR Tools)