Stories of Communication Varumärkesidentitetsdesign by Mengyi Xie

Stories of Communication Varumärkesidentitetsdesign by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award i Brons in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

BronsGrafik· 2022

Stories of Communication Varumärkesidentitetsdesign

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award i Brons Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #136234

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Varumärkesidentitetsdesign

Stories of Communication är en visuell identitetsdesign skapad för 15-årsjubileet av en universitetsskola för kommunikation. Huvudlogotypen är en geometrisk grafik baserad på siffran 15. Utifrån huvudlogotypen utvecklades en familj av 100 undersymboler. Varje undersymbol presenterar en historia, uppfinning eller ett initiativ ur kommunikationens historia, från knutna snören som användes under förhistorisk tid till den första tidningen och world wide web. Undersymbolerna är ordnade i kronologisk ordning och används på affischer, inbjudningar, broschyrer, skyltar på plats och souvenirer.

The Recognition

About the A' Design Award i Brons

Stories of Communication Varumärkesidentitetsdesign är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Stories of Communication Varumärkesidentitetsdesign förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Stories of Communication Varumärkesidentitetsdesign tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie