Atun Belysningsprodukter by Mohamed Selim El Kady

Atun Belysningsprodukter by Mohamed Selim El Kady is a highly esteemed winner of the very prestigious 2022 A' Design Award i Brons in Belysningsprodukt- och Armaturdesign Competition Category.

BronsBelysning· 2022

Atun Belysningsprodukter

by Mohamed Selim El Kady

Client: Selim El Kady Design Studio

A' Design Award i Brons Winner in Belysning Category

26,833

Verified Award Winner

Verify Award Status for #136270

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Atun Belysningsprodukter

Mörkret omsluter sig, landet är tyst, deras skapare vilar i hans horisont. Vid gryningen, som stiger upp från horisonten, lysande som skivan i dag, tar du bort mörkret, du ger dina strålar, och de två länderna är i festivalen Great Aten Hymn. Denna produkt har inspirerats av den faraoniska symbolen för balans, styrka och reinkarnation Djed. Djeden växte upp på årets kallaste, mörkaste nätter som en påminnelse om att återansluta till rättfärdighetens ljus.

The Recognition

About the A' Design Award i Brons

Atun Belysningsprodukter är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Atun Belysningsprodukter förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Atun Belysningsprodukter tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.
Dimensions & Packaging: The products dimensions are:
The lighting product that contains Gold plated copper and wood is 16cm x 16cm x 27cm
The lighting product that contains Wood and glass is 10cm x 10cm x 45cm
The product that contains Copper and glass is 9cm x 9cm x 25cm
Tags: Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization
Production Technology: I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.
Design Challenge: The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.
Research: The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.
Inspiration: Darkness envelops, the land is in silence, their creator is resting in his horizon.
At daybreak, arisen from the horizon, shining as the disk in day,
you remove the darkness, you grant your rays,
and the two lands are in festival
Great Aten Hymn.
This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness.
Project Duration: Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award.
Location: Cairo, Egypt.
Operation Flow: The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.
Image Credits: Image #1: Photographer Mostafa Mahmoud, Atun, 2020.
Image #2: Photographer Mostafa Mahmoud, Atun, 2020.
Image #3: Photographer Mostafa Mahmoud, Atun, 2022.
Image #4: Photographer Mostafa Mahmoud, Atun, 2020.
video by: V digital, Atun,2022.