Can You See the Music Dynamisk Identitet by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award i Silver in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

SilverGrafik· 2022

Can You See the Music Dynamisk Identitet

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award i Silver Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #137173

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Colors

The Design

About Can You See the Music Dynamisk Identitet

Verket skapat för Franz Liszt Chamber Orchestra är en musikdriven dynamisk varumärkesidentitet som syftar till att återuppliva orkesterns visuella utseende. Dess skapare har uppfunnit ett alternativt musikaliskt språk, genom vilket vilken melodi som helst kan visualiseras inom de definierade riktlinjerna. Identiteten gör det möjligt för varje medlem i orkestern att bygga sin egen personliga logotyp, relaterad till deras favoritstycke i repertoaren. På grund av en specialutvecklad logotypdesignapplikation kan även publiken bli en aktiv del av identitetsförnyelseprocessen.

The Recognition

About the A' Design Award i Silver

Can You See the Music Dynamisk Identitet är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Can You See the Music Dynamisk Identitet förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Can You See the Music Dynamisk Identitet är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions