Multivision Porsche Shanghai Fotografiskt konstverk by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award i Silver in Fotografi- och Fotomanipulationsdesign Competition Category.
SilverFotografi· 2022
Multivision Porsche Shanghai Fotografiskt konstverk
Client: Porsche China
A' Design Award i Silver Winner in Fotografi Category
Verified Award Winner
Verify Award Status for #139344The Design
About Multivision Porsche Shanghai Fotografiskt konstverk
Multivision Porsche Shanghai är en serie fotografiska konstverk skapad för Porsche China. Varje bild kombinerar tre fotografier i en enda ram genom multipel exponering. Serien visar Shanghais olika ansikten, från traditionella kinesiska kvarter och arkitekturen i den forna Franska koncessionen till moderna byggnader i glas och stål. En sportbil förekommer i varje bild och förblir igenkännbar trots den lagerbaserade omgivningen. Bilderna skapades med digital fotografi och produceras som konsttryck monterade på aluminiumkompositskivor i begränsade upplagor.
The Recognition
About the A' Design Award i Silver
Multivision Porsche Shanghai Fotografiskt konstverk är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Multivision Porsche Shanghai Fotografiskt konstverk förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Multivision Porsche Shanghai Fotografiskt konstverk är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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