Brons Fotografi · 2022
Bank of England Fotografi
by Matteo Ruisi
- A' Design Award i Brons 2022 in Fotografi
- CLIENT: Bank of England
- Estimated Number of Design Views: 29,462
- Verification code CCD6EDA562 · Verify this award
Colors
About Bank of England Fotografi
En av Bank of Englands funktioner är att trycka sedlar. De brittiska pundsetlarna har olika kännetecken som gör dem unika. Fotograferingen av sedlarna har introducerats som en del av ett bredare visuellt identitetsprojekt, men sedlar får endast reproduceras enligt strikta regler. Fotona, tagna med makroobjektiv, skildrar säkerhetsdetaljer, porträtt och skönheten i deras design. Bilderna har grupperats i 3 kategorier: grupper av sedlar, detaljer och abstrakt.
About the A' Design Award i Brons
Bank of England Fotografi är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Bank of England Fotografi förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Bank of England Fotografi tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.
Press Kit
- Unique Properties
- One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract. - Dimensions & Packaging
- Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB - Tags
- Banknotes, Bank of England, Notes, Pound Sterling, British Pound
- Production Technology
- The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand. - Design Challenge
- There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
- Research
- The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
- Inspiration
- The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
- Project Duration
- The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent. - Operation Flow
- Images for branded photography can be used on digital and print applications.
- Patents
- Bank of England
- Image Credits
- Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell
