Platina Förpackning · 2023
Guo Cui Wu Du Kinesisk Baijiu
by Xiongbo Deng
- A' Design Award i Platina 2023 in Förpackning
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du Kinesisk Baijiu
Denna lacknaftaprodukt, som heter Guocui Wudu, kommer från Henan-provinsen, Kina. Spriten är gjord av fem traditionella kinesiska medicinska material som blötläggs och bryggs. På marknaden innehåller konkurrenskraftiga produkter mer eller mindre en del skräp kvar under bryggningsprocessen. Däremot är det största försäljningsargumentet med denna produkt att genom flera processer, närmar sig renheten i vätskan ett nollföroreningstillstånd, vilket ger konsumenterna en starkare känsla av säkerhet. Därför bestämde designers "renlighet" som grundtonen för paketdesign för att manifestera den största funktionen.
About the A' Design Award i Platina
Guo Cui Wu Du Kinesisk Baijiu är vinnare av A' Design Award i Platina, ett ytterst prestigefyllt erkännande som tilldelas genuint exceptionella, eleganta och magnifika designverk. Platinavinnare är skapelsens underverk, bevis på den intellektuella kreativitetens gränser, och visar sina formgivares oöverträffade yrkeskunnande och genialitet. Dessa verk förväntas vara de mest hyllade som definierar en epoks estetik, bidrar till samhällets välbefinnande och flyttar fram gränserna för konst, vetenskap, design och teknik. Guo Cui Wu Du Kinesisk Baijiu uppvisar en transcendent nivå av excellens och gör utan tvekan världen till en bättre plats med sina fördelaktiga och värdefulla egenskaper. Guo Cui Wu Du Kinesisk Baijiu är ett vinnande verk i A' Design Award i Platina som väcker längtan, inspirerar, entusiasmerar, förtjusar och väcker stor glädje.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
