Tathra Eco Camp Varumärkesidentitet av Amanda Dempster

Designen Tathra Eco Camp Varumärkesidentitet av Amanda Dempster är en högt ansedd vinnare av den mycket prestigefyllda 2023 A' Design Award i Järn i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

JärnGrafik· 2023

Tathra Eco Camp Varumärkesidentitet

av Amanda Dempster

Klient: Amanda Dempster

Vinnare av A' Design Award i Järn i kategorin Grafik

10,141

Verifierad prisvinnare

Verifiera prisstatus för #142725

Besök webbplats Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om Tathra Eco Camp Varumärkesidentitet

Efter att ha förstörts i de förödande australiska skogsbränderna behövde Tathra Eco Camp en symbolisk identitet som berättade en historia om föryngring, historia och naturlig fördjupning. Ägarna sökte en varumärkessvit som skulle hjälta landets unika historia samtidigt som de skulle hedra dess kulturella betydelse och deras engagemang för ekoturism. Den resulterande varumärkesdesignen och representationerna återspeglar lägrets naturliga tilltalande och hyllar det förnyade landskapet med de ikoniska trädringarna och det unika färgschemat som symboliserar tillväxt, historia och föryngring av destinationen.

Erkännandet

Om A' Design Award i Järn

Tathra Eco Camp Varumärkesidentitet är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Tathra Eco Camp Varumärkesidentitet förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Tathra Eco Camp Varumärkesidentitet respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensioner & förpackning: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Taggar: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Produktionsteknik: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Designutmaning: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Forskning: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiration: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Projektlängd: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Arbetsflöde: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patent: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Teammedlemmar: Amanda Dempster
Bildkrediteringar: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)