Flycat Flugkatt Varumärkesidentitet by Wei Sun

Flycat Flugkatt Varumärkesidentitet by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award i Järn in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

JärnGrafik· 2023

Flycat Flugkatt Varumärkesidentitet

by Wei Sun

Client: DOTONE Brand Design

A' Design Award i Järn Winner in Grafik Category

10,327

Verified Award Winner

Verify Award Status for #143892

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flycat Flugkatt Varumärkesidentitet

FLY CAT är ett varumärke med fokus på oral medicinsk teknik. Den nya varumärkesuppgraderingen kommer att bryta den ursprungliga stereotypen och bryta igenom framtidens fantasi. Den nya logotypen presenterar en känsla av modern teknik med enkla och tydliga linjer, bygger om varumärkets visuella system med diversifierade förlängningsformer och omformar varumärkets vitalitet. Genom att bygga varumärkes-IP, effektivt etablera varumärkesassociation och varumärkeskännedom, förse varumärket med mänsklighet och förbättra varumärkets kärnkonkurrenskraft.

The Recognition

About the A' Design Award i Järn

Flycat Flugkatt Varumärkesidentitet är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Flycat Flugkatt Varumärkesidentitet förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Flycat Flugkatt Varumärkesidentitet respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flycat is a brand focusing on oral medical technology. It leads the development with innovation, and does not restrict the imagination of the future in the current form. It is hoped that the new brand upgrade can break the stereotype, reconstruct the brand visual system and reshape the brand in a variety of extended forms. vitality.Through the creation of brand IP, the brand image is strengthened and the brand value is conveyed.
Dimensions & Packaging: The actual production size of the brand LOGO is the minimum width of 5cm x height of 0.6cm, and the specifications are set in equal proportions in specific materials, which is convenient for customers to use and extend to actual production.
Tags: Brand Design, Logo Design, Vi Design, Medical Technology, Brand Ip Design
Production Technology: Simple, clear and powerful logos can bring good memory points and facilitate communication. The brand IP image uses gradient metal shell and transparent material to enhance the sense of modern technology.
Design Challenge: The brand logo creates a sense of hierarchy and individuality, and creates brand differentiation. After repeated scrutiny and attempts, it has a more modern aesthetic in temperament. The brand IP carrier that extends from the brand name, the cat, how to combine the technological elements to become the unique spokesperson of the brand, and establishing the exclusive DNA of the brand is a difficult problem.
Research: With the changing trend of the Internet era, dental medical technology brands need to establish a highly topical and friendly IP image. As a communication medium between the brand and consumer groups, it can carry various forms of changes and continue to output content for the brand. Endow the product with social attributes and brand exclusivity at the same time.
Inspiration: The "F" is strengthened and extracted as the super identification symbol of the brand, and the forward rhythm reflects the enterprising spirit of the enterprise; the overall sense of hierarchy is created, and the brand characteristics are emphasized. The design uses the aesthetic philosophy of "Road to Simplicity" to create clear and powerful symbolic characteristics, present a sense of modern technology, and endow the identification symbols with multiple possibilities and ductility.
Project Duration: The project started in July 2021 in Shenzhen and finished in January 2022 in Shenzhen.
Operation Flow: The brand logo uses "F" as the identification symbol and auxiliary element, which can be applied to various forms of applications such as posters, office supplies, and products; the brand IP image is a derivative based on the brand, which can be applied to the communication and application of different media, and can be used for Multi-field, multi-dimensional and multi-form creative extension enhances the core competitiveness of the brand.
Patents: All copyrights DOTONE Brand Design,2021
Image Credits: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021