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Lion King Utställningshall by Zhuyuan Cai

Lion King Utställningshall by Zhuyuan Cai is a highly esteemed winner of the very prestigious 2023 A' Design Award i Silver in Interiör- och Utställningsdesign Competition Category.


SilverInteriör· 2023

Lion King Utställningshall

by Zhuyuan Cai

Client: Bosi-tao Design (btd Design) Co., Ltd

A' Design Award i Silver Winner in Interiör Category

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The Design

About Lion King Utställningshall

Lion King är en utställningshall designad för det internationella huvudkontoret för en tillverkare av keramiska plattor i Foshan Ceramics Headquarters Base. Rummet är format kring mekanisk estetik och den industriella tidsålderns tema, och presenterar idén om en framtida intelligent automatiserad fabrik. Rostfritt stål, metallicfärg, glas och aluminiumfaner utgör huvudmaterialen. Kakelplattor för invändiga väggar med måtten 400 gånger 1200 gånger 9 millimeter visas. En ny detaljhandelsstrategi för cirkulation är integrerad, så att produktvisning och kommersiell upplevelse kombineras i en och samma miljö.

The Recognition

About the A' Design Award i Silver

Lion King Utställningshall är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Lion King Utställningshall förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Lion King Utställningshall är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Lion King International Headquarters exhibition hall is located in the Foshan Ceramics Headquarters Base. Based on the precise positioning of Lion King International's oem model, the designers take the future and industrial age as the main purpose to shape the interesting space of its mechanical aesthetics, create an exhibition hall environment, integrate the flow strategy of new retail, and intend to break the single business boundary to redefine the concept of the "future factory".
Dimensions & Packaging
The product is interior wall tiles (size): 400*1200*9mm
Tags
Traditional Pioneer, Brand, Product, Service, Manufacturing
Production Technology
The Lion King project is mainly positioned for OEM processing. The designers design with the future intelligent automated factory as the carrier. The main materials are based on the sense of technology, mainly stainless steel, metallic paint, glass and aluminum veneer.
Design Challenge
The Lion King project is headquartered in Jinbo, Shandong. The concept is relatively traditional. How to persuade customers to break the single boundary from traditional concepts to redefine the concept of "Future Factory".
Research
The designer shape the interesting space of its mechanical aesthetics with the future and industrial age as the main purpose, create an exhibition hall environment, integrate the traffic strategy of new retail, and intend to break the single business format boundary, so as to redefine the concept of 'Future Factory' and promote the new generation of consumers The author interprets the spirit of exploration and the new concept of creation in the core of the Lion King international brand.
Inspiration
Sensitivity allows people to quickly adjust their views in the experience, and no longer look at everything with their inherent thinking. From handmade pottery to industrialized production, the building pottery industry has experienced revolutions. With the rise of the new experience economy, experience-driven consumption has become a common consensus. From the past to the present, standardization and industrialization are the keys to the production of benchmark products.
Project Duration
The project started in April 2020 in Torino and finished in August 2020 in Rimini, and was exhibited in Salone del Mobile in April 2020.
Operation Flow
Design communication, concept proposal, design strategy, scheme refinement, construction drawing refinement, site tracking, project presentation.
Image Credits
Photo: Huimin Lin & Lieping Tang, 2021

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